Electronics brands including Apple and PlayStation turn to subscriptions as Raylo secures €34.5 million

Raylo, a London-based subscription infrastructure for leading electronics brands, today announces a new partnership with LG, alongside a €34.5 million (£30 million) fundraise, to accelerate its expansion across device categories and international markets.

Combining €11.5 million (£10 million) in equity led by Citibank and an additional €23 million (£20 million) in debt from existing investor NatWest, this financing boost will support continued UK growth and a planned US launch in H2 2026.

The partnership enables UK customers to access LG’s TV and audio products on a subscription, offering lower monthly prices and the flexibility to upgrade as new technology comes to market.

“Electronics brands are increasingly moving beyond one-time sales and toward subscription-first models,” says Karl Gilbert, CEO and co-founder of Raylo. “Our partnership with LG marks a key step in that transition, delivering clear value for both electronics brands and customers whilst expanding our category offering with a true global leader. It’s been great working with the LG team to bring this to market, and we’re excited about scaling the partnership together.”

2025 and early 2026 shows a steady but uneven flow of capital into subscription-based and circular access models, providing context for Raylo’s raise.

In November 2025, Warsaw-based Juo secured €4 million in Seed funding to develop infrastructure that enables businesses to launch and manage physical-product subscriptions. In the UK, GIN e-bikes raised €215k in debt funding to expand its PLUTO e-bike subscription fleet in London, representing a much smaller, asset-backed approach focused on mobility subscriptions.

Adjacent to device subscriptions, Lisbon-based Bling Energy raised €15 million to scale its solar-as-a-service subscription model, showing how recurring-revenue structures are also attracting capital in the energy sector.

Taken together, these EU-Startups-reported rounds amount to nearly €20 million, not considering Raylo’s recent fundraise.

This positions Raylo at the upper end of recent European subscription-related financings, particularly within electronics and infrastructure, and underlines how later-stage capital is concentrating around platforms that enable established brands to shift from one-off sales to recurring, circular access models.

“As we prepare for global expansion, this momentum reflects strong confidence from leading brands and investors in our ability to scale Raylo’s subscription model across categories and markets,” Karl adds.

Founded in 2019, Raylo is a subscription infrastructure for the leading electronics brands, powering the circular economy by making devices more accessible, affordable, and flexible for consumers and businesses.

Raylo enables electronics brands to shift from single-use to circular, profitable, and customer-centric business models. It has developed an end-to-end subscription platform that spans credit and fraud risk technology, lifecycle orchestration, and a robust financing engine and capital stack, to enable the future of device access.

The company has secured over €207 million (£180 million) in total funding to date, with backing from Macquarie, Channel 4 Ventures, Citi and NatWest. Brand partners include Apple, PlayStation, Dyson, LG and more.

“We know people want greater choice in how they enjoy the latest technology. By partnering with Raylo, we’re able to offer a subscription experience that meets the expectations of today’s customers. We’re excited to bring LG Flex to market, offering more flexible and affordable access to LG’s latest tech,” says Christina Sangmi Lee, Head of LG.com.

Raylo has previously raised significant capital to scale its subscription model, including a €7.5 million funding round in 2022 and a €124 million debt facility in 2023, reflecting continued investor support as the company expanded its electronics subscription platform.

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