Adobe Premiere is coming to iOS later this month
Adobe is bringing Premiere to iPhone for free, putting its powerful video editor in the hands of content creators on iOS. The app will offer easy exporting to TikTok, YouTube Shorts or Instagram with a single tap.
Users of the desktop application will be familiar with the multi-track timeline and the app’s core functionalities. Content creators will be able to splice video footage, fine-tune down to individual frames and add unlimited video, text or audio layers including voiceovers. Premiere will be able to handle 4K HDR footage and will include Adobe Lightroom color presets to help add a polished look to your footage. The app can resize the final output for posting on any platform.
Adobe says all these traditional features will be available for free with no ads, and videos will be exported without watermarks. This is somewhat unusual for a company that has all but perfected the monthly subscription model for its suite of tools that used to cost hundreds of dollars for a permanent license. The zero cost is likely driven by competition from other free video editing apps like CapCut, which shares a parent company with TikTok. Instagram also rolled out a free video editor this year.
For an AI-powered upgrade, users can buy generative AI credits to create sound effects, apply speech enhancement, or access AI assets generated through Adobe Firefly. Extra cloud storage will also be available for purchase through the app, which may explain why the App Store lists in-app purchases of $7.99 per month or $69.99 per year.
The Adobe Premiere: Video Editor app is available to pre-save on the App Store with an expected release date of September 30. Adobe says that Premiere for Android is also under development.This article originally appeared on Engadget at https://www.engadget.com/mobile/adobe-premiere-is-coming-to-ios-later-this-month-155019427.html?src=rss
