Elara Capital report: Blinkit, Zepto, and Swiggy Instamart generate ~$350M to ~$400M in annualized ad revenue, or ~50% of Amazon India's FY 2024 ad revenue (Gaurav Bagur/The Ken)
Gaurav Bagur / The Ken:
Elara Capital report: Blinkit, Zepto, and Swiggy Instamart generate ~$350M to ~$400M in annualized ad revenue, or ~50% of Amazon India's FY 2024 ad revenue — Quick commerce is a money pit. If you take Zomato boss Deepinder Goyal at his word, the sector is torching Rs 5,000 crore ($580 million) every quarter.
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