With Philips and Sony already onboard, Spain’s TitanOS nets €50 million to scale its European connected-TV OS

Titan OS, a Barcelona-based technology, entertainment, and advertising company, today announced it has raised €50 million in Series A funding to continue product improvements, building enhanced user experiences for the end consumer and ecosystem partners.

The round was led by Highland Europe, with participation from Mangrove Capital Partners and other investors.

Timothy Edwards, COO/Co-founder of TitanOS, comments: “We are honoured to have Highland Europe as our lead investor. This milestone reinforces our vision to build the leading independent Connected TV OS from Europe. Our growth over the past two years is only the beginning – we plan to raise further capital next year to accelerate expansion and continue empowering our partners and users worldwide.”

In 2025, European investors have demonstrated renewed interest in startups operating at the intersection of connected-TV (CTV), advertising and media infrastructure. Notably, Vibe.co — a French AdTech platform focused on AI-powered, hyper-targeted advertising on connected TV — closed a €42 million financing round earlier this year to scale its CTV advertising business.

Against this backdrop, the Series A raised by TitanOS stands out as one of the largest publicly disclosed funding rounds in the European CTV/AdTech space in 2025.

Given that few other companies in the “CTV OS + unified content and advertising stack” niche have publicised similar fundraises this year, TitanOS appears among the most capitalised challengers addressing the fragmented streaming and advertising ecosystem.

At the same time, the existence of Vibe.co’s raise signals that investor appetite remains alive for CTV-focused platforms.

Taken together, these developments – roughly €92 million – highlight modest but meaningful activity in Europe’s connected-TV and advertising infrastructure sector in 2025, suggesting that while the space remains relatively niche compared with sectors like FinTech or AI tools, credible capital is flowing into startups aiming to reshape how consumers discover content and how advertisers reach audiences via TV.

Laurence Garrett, General Partner at Highland Europe, adds: “TitanOS is redefining the connected TV experience with a platform that rivals global players while maintaining a distinctly European innovation DNA. We believe their vision, technology, and team uniquely position them to become a global leader in the next wave of television.”

Founded in 2023 by entrepreneur Jacinto Roca – previously founder of Wuaki.tv, acquired by Rakuten – and his co-founders Timothy Edwards, Miquel Barba and Tobias Pfalzgraff, Titan OS was created with the mission to improve the way people discover content and how brands access audiences on connected TVs.

The company’s platform integrates content, technology, and advertising from across providers, empowering TV manufacturers, content owners, and advertisers to deliver a unified, profitable, and user-centric TV experience.

Operating for over two years, TitanOS has reportedly scaled revenues by 10 times, reached over 18 million active users, and licensed its technology to major global TV brands including Philips, Sony, Vestel and JVC.

Recent research has found that people lose 110 hours per year navigating streaming services in order to find content. Titan OS helps users spend less time searching and more time enjoying their favourite entertainment, with a content-first approach that delivers tailored recommendations based on viewing habits.

Seamless navigation allows users to easily access endless streaming entertainment from the homepage, the Electronic Programme Guide (EPG) or with a single click of the remote control.

For advertisers, the Connected TV ad spend market is expected to surpass €32.6 million ($38 billion) worldwide by 2027. Offering homepage, in-stream and shoppable ads, Titan OS looks to give companies the ability to impact hard-to-reach audiences with relevant advertising experiences.

With this new round of funding, TitanOS will strengthen its position as the leading independent Connected TV platform from Europe, expand its global OEM partnerships, and invest further in product innovation and advertising technology that enhance both user experience and monetization opportunities for its ecosystem partners. Titan OS employs more than 200 people, headquartered in Barcelona and with offices in Amsterdam and Taipei.

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