Swiss “Shark Tank” winner storabble acquires Germany’s on-storage to consolidate Europe’s fragmented storage market

St. Gallen-based storage marketplace storabble has acquired the key assets of Düsseldorf-based mobile storage provider on-storage. 

The transaction represents storabble’s first acquisition and includes on-storage’s technology platform, logistics management systems, and brand assets. Financial terms were not disclosed.

“Our goal has always been to create the one place people go when they need storage, whether that’s renting a room from one of our 4,000+ partner locations or booking a pick-up-and-delivery solution. This acquisition gives us the technical backbone to make that vision real across all of Europe,” said Oliver Meyer, founder and CEO, storabble. 

storabble was founded in 2023 by Oliver Meyer and Sandro Kalbermatter as a project in an entrepreneurship course at the University of St. Gallen. The duo launched a comparison platform that aggregated every type of storage, from self-storage boxes to garage units to full warehouses, onto a single searchable map.

The Swiss startup has won investment on Die Höhle der Löwen Schweiz (Switzerland’s Shark Tank) and earned Meyer a spot on Forbes 30 Under 30. 

“When we walked out of that TV studio three years ago, people saw a young team with a big idea. Now we’re making acquisitions and building infrastructure that will serve millions of Europeans looking for storage. Every step of this journey has validated our thesis: storage is a massive, fragmented market that is ready for a platform,” added Meyer. 

The company stated that it is not entering the moving business, and described this acquisition as a technology and brand consolidation play.

Founded by Melvin Steele, on-storage is a mobile storage startup. The company developed proprietary logistics-management technology for valet storage services, such as pick-up, warehousing, and delivery. Using its “valet storage” platform, customers could have personal items picked up, stored, and returned on demand through a digital interface.

According to the company, its direct-to-consumer operations have wound down. However, storabble identified value in the underlying technology. The German startup’s logistics orchestration software, digital inventory management tools, and last-mile coordination systems are what storabble needs to bring mobile storage providers onto its marketplace at scale.

Rather than developing logistics infrastructure internally, storabble has acquired existing technology and operational capabilities, which it plans to deploy as a service layer for third-party providers that operate transport and storage infrastructure.

“storabble is the right home for what we built. Their vision for a centralised, transparent marketplace is the future of this industry. I am proud that our technology will contribute to their rapid scaling across Europe,” said Melvin Steele, co-founder of on-storage. 

According to storabble, Europe’s self-storage market remains one of the most fragmented in European real estate. “Over 3,500 facilities operate without a unified digital layer. Consumers face a scattered landscape of local operators, regional chains, and unindexed inventory. It is the same friction that platforms like Booking.com and Trivago eliminated in travel over a decade ago,” mentioned storabble in the press release. 

The Swiss startup claims to be building that aggregation layer. The on-storage acquisition adds the logistics-technology backbone needed to serve Europe’s fastest-growing storage segment: pick-up and delivery. 

storabble reports that currently its platform lists 42,000+ storage rooms across 4,100+ locations in Switzerland, Germany and Austria. It has partnered with property companies including Allianz and Swisscanto. 

The company has secured €336.9k (CHF 335k) in investment, including a nationally televised deal with Swiss e-commerce pioneer Roland Brack. 

storabble plans to integrate on-storage’s logistics technology and begin onboarding mobile storage providers across Germany and Austria. The company also plans further European expansion, with the Netherlands and France on the near-term roadmap. Its goal is to be live in 10+ European countries by 2028.

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