The Lego Classic Brick Box is now at a record-low price ahead of Prime Day

Jul 7, 2025 - 12:00

RECORD-LOW PRICE: As of July 7, the LEGO Classic Creative Brick Box is just $15.29 (originally $34.99) — that's 56% off ahead of Prime Day.

Credit: LEGO

Lego Classic Creative Brick Box (10696)

$15.29 at Amazon
$34.99 Save $19.70

With Prime Day just 24 hours away, Amazon is building excitement with pre-sale bargains. Here's a deal that has really caught our eye — not least for the 484 colorful plastic bricks that will suit budding builders and nostalgic, fun-loving grown-ups alike (seriously, adult Lego fandom is totally a thing now).

As of July 7, the Lego Classic Medium Creative Brick Box (10696) is on sale for an incredible $15.29, a record-setting lowest-ever price according to price tracking tool camelcamelcamel. That’s a massive 56% off the regular $34.99 price tag. So, if you feel like buying even more, you can grab two of these sets for less than the list price of one. And trust us: You can never have too much Lego.

The box includes 484 pieces in 35 colours, including windows, wheels, eyes, and more — everything you need for any combination of crazy creations. It also comes with a green baseplate while the brick-shaped box is essential for storing the Lego. And it can be combined with literally any other Lego set — the fun just keeps building.

Don't miss out on this saving of $19.70 on the Lego Classic Medium Creative Brick Box (10696) at Amazon.

To stay on top of all things Prime Day, check out our complete guide to Amazon Prime Day 2025 — including key dates, what’s new this year, and the top early deals.