Ryze unveils Pixis rebrand, redefining AI for modern digital advertisers

New digital presence repositions Pixis as the go-to AI partner for the advertising and creative sector following the acquisitions of Realtime and Passion Digital

London, 15 May 2025 – Creative agency Ryze has announced the completion of a major rebrand and digital transformation for global AI advertising platform Pixis. The rebrand is designed to reposition the tech company as the leading partner for brands looking to harness the power of true artificial intelligence (AI) in advertising campaigns in smarter, more human and collaborative ways.

The project, which kicked off at the end of 2024, culminates with the unveiling of a fully overhauled digital ecosystem spanning all of Pixis’ online touchpoints – from brand strategy and visual identity to a new web experience and digital design system. At the core of the brief was a clear ambition: evolve Pixis from a tech-heavy, acronym-laden proposition to a brand that empowers the digital advertising community to use AI intuitively, not to replace people, but to amplify human creativity, empower marketeers with deeper insights that can drive better outcomes and deliver stronger ROI for clients.

The transformation was sparked in part by Pixis’ rapid growth through acquisitions including two London-based agencies, Realtime and Passion Digital, a move that significantly expanded its UK footprint and agency-facing offer. These acquisitions are strategically aligned with Pixis’ ambition to maximise its platform capabilities by giving agencies an integrated, AI-driven solution that adds unparalleled value across global markets.

“This wasn’t just a refresh but a full-scale repositioning,” said David Smith, founder of Ryze. “Pixis operates in a highly technical, rapidly evolving space. We collaborated on an opportunity to strip back the jargon and build a brand with a unique perspective – confident, accessible, and unmistakably relevant to advertisers looking to gain more control over the power and relevance of AI in their sector. The aim was to create something more grounded that signals clarity and direction in a relatively new and next-gen category.”

The new Pixis brand speaks directly to a community of performance marketers and creatives, encouraging them to embrace AI as an enabler, and not a threat, to creative and strategic excellence. Crucially, the rebrand showcases how Pixis’ technology can be seamlessly embedded into agency workflows, enabling users to unlock greater creative freedom and performance at scale. Ryze led the brand strategy, creative, and digital delivery, aligning every element of the brand around this evolved mission.

Jason Widup, CMO at Pixis, added: “This rebrand isn’t just cosmetic. It reflects a shift in how we speak to and support digital advertisers, creatives and the brands they represent. AI has the power to maximise human potential, but it’s often presented in a way that’s alienating or overly complex. This new brand gives us a unified voice and a platform to show agencies how AI can be a strategic partner, not just a tool. It’s about building confidence, not confusion.”

The rebrand also reflects Pixis’ ongoing investment in its agency-facing services, following a strategic acquisition drive and continued international expansion. With its refreshed identity, Pixis is now poised to deepen partnerships across the agency landscape, with a strong, scalable brand to support its next phase of growth.

“We’re excited to see how this new identity empowers Pixis to make even greater waves across the agency world,” Smith concluded. “This is a brand with the technology, the talent and now the positioning to lead.”

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