ROG Xbox Ally pre-orders start now: Where to buy the new handheld

Sep 26, 2025 - 04:00
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ROG Xbox Ally pre-orders start now: Where to buy the new handheld
Xbox ROG Ally X in player's hands

The new Xbox gaming handheld is finally available for pre-order here in the United States.

The long-awaited, Asus-produced ROG Xbox Ally consoles (there are two of them) are launching on Oct. 16, and the pre-order date is fast approaching. In fact, it's approaching so fast that it's already here. That's right, Asus just announced that the ROG Xbox Ally and Xbox Ally X consoles are available for pre-order starting Thursday at 5 p.m. PT (8 p.m. ET). The regular ROG Xbox Ally runs for $599, while the more powerful ROG Xbox Ally X runs for $999.

Xbox ROG Ally X
Credit: Asus/Microsoft
ROG Xbox Ally
Credit: Asus/Microsoft

Here are all of the places where you can pre-order the ROG Xbox Ally:

If any of those links aren't working, keep checking back as retailers make pre-orders available.

If you're not buying directly from Asus, the more powerful of the two ROG Xbox Ally handheld gaming consoles is exclusive to Best Buy. There's also a sweepstakes for people who pre-order directly from Asus in the United States. If you buy from Asus, you'll get enrolled into a contest where you could potentially win a bundle that includes any of the following:

  • ROG Strix Arion SSD

  • ROG Raikiri Controller

  • ROG Cetra wireless earbuds

  • ROG Bulwark charging/TV dock

  • ROG Xbox Ally 2-in-1 premium case

The Xbox Ally promises a Steam Deck-like experience but with built-in integration for your Xbox account, complete with Game Pass support. If you're an Xbox devotee who travels a lot, this may be the machine for you. Good luck with the pre-orders.