Lithuania’s Kopa.ai raises €2 million to scale its agentic AI co-pilot for e-commerce teams

Kopa.ai, a Vilnius-based agentic AI platform and operating system for e-commerce teams, has raised €2 million in Seed funding. The round was co-led by XTX Ventures and Practica Capital, with participation from Inovia Capital and angel investor Etan Ilfeld.

The company plans to use the new funding over the next 12–18 months to deepen the core technology that makes Kopa.ai’s agents intelligent, reliable and context-aware, while validating repeatable customer demand through a focused go-to-market motion. At its core, Kopa.ai is being developed to function as an operating system for e-commerce teams.

“Most e-commerce businesses could grow five to ten times faster if operational complexity wasn’t holding them back. We’re building Kopa.ai to feel like handing work to your best expert – someone who understands what you’re trying to do from just a few words, makes smart decisions on your behalf, and delivers results that are often even better than you imagined,” said Donatas Benaitis, founder of Kopa.ai

Kopa.ai’s public version was launched in December 2025, and by May 2026, the company achieved €2 million in ARR. The company claims that it is designed as an operating system purpose-built for e-commerce, created using deep industry knowledge so AI agents can make expert decisions across the business and act with confidence.

The company states that running a successful e-commerce business involves making thousands of expert decisions each week. Teams should be able to delegate and execute this decision-making to AI as seamlessly as they would with their top internal operator.

It notes that its AI agents are designed to understand a business’s goals, grasp the nuances of its operations, and begin working based on just a few high-level instructions.

The company points out that the platform is designed to continuously analyse a merchant’s business, determine which actions will most improve performance, and execute those actions directly, all while learning from every outcome. It transforms raw business data into usable Kopa intelligence, which powers specialised AI agents intended to operate safely in real-world environments.

In daily operations, Kopa.ai monitors activities across products, campaigns, customers, inventory, and site performance. Rather than generating dashboards or generic suggestions, the system is built to provide clear, opinionated conclusions and highlight what is most important and what needs to be changed next.

Building on this understanding, Kopa.ai’s agents execute tasks such as generating new creatives, launching or adjusting campaigns, reallocating budgets, or publishing updates through connected tools. These operations can be performed either with team approval or automatically, based on the team’s preferences.

The company further states that it creates a closed loop of understanding, decision, execution and learning, as every outcome is designed to feed back into the system. 

“Under the hood, Kopa.ai is developing proprietary systems for structuring business knowledge, managing context, and orchestrating specialised agents safely at scale. This approach is intended to allow its AI to remain coherent as businesses grow more complex, rather than breaking down under real-world pressure. The result is a 360-degree solution designed to replace fragmented tools and manual agency workflows with consistent, expert-level execution,” the company mentioned in the press release. 

Kopa.ai collaborates with direct-to-consumer brands of all sizes, from small teams to larger, performance-focused e-commerce companies across multiple channels. It serves over 2,000 customers, has established several significant partnerships, and has achieved a commercial stage with more than $2 million in ARR, including revenue from its sister company Profit Koala.

“E-commerce teams are buried under single-purpose AI tools that solve one problem without context of the business as a whole. Kopa.ai takes a different approach – operators with deep domain knowledge from running at scale put their expertise into the product. The result is AI infrastructure that can understand, decide, and act across functions, the way an experienced operator would,” said Donatas Keras, Partner at Practica Capital.

Moving forward, Kopa.ai plans to further enhance its AI infrastructure, grow its engineering team, and empower its agents to manage more complex decisions throughout the entire e-commerce process.

In the long term, the company believes AI agents will enable individual founders and very small teams to run eight- and nine-figure e-commerce businesses by eliminating operational bottlenecks entirely.

“Our goal isn’t to add another tool to the stack. It’s to build a product that gives teams the feeling that a world-class expert team is running alongside them – quietly taking work off their plate, making the right calls, and helping the business grow,” concluded Benaitis

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