How to watch the Hisense CES 2026 press conference live
Hisense is typically best known for its affordable electronics and home appliances, from TVs to refrigerators. But at CES 2025, the China-based company showed off its premium side with a massive 136-inch micro LED TV — now available for a jaw-dropping $100,000. So what's in store for this year's show? New leadership, for starters.
The company has two new hires, including Chief Marketing Officer Sarah Larsen and Chief Commercial Officer James Fishler. In a press release, Hisense said Fishler's experience in home entertainment, appliances and HVAC is important as the company "builds toward a milestone 2026 and its presence at CES."
We'll give you a rundown of what to expect during Hisense's presentation and how you can watch it live.
How to watch Hisense's presentation
Hisense will have a livestream available on Monday, January 5 at 1PM ET on its website. We'll embed the link here once it's available.
What to expect
With its new hires in place, Hisense is clearly aiming to further polish its brand. Between Fishler and Larsen, the new front office is bringing to bear their experience from such high-powered competitors as LG, Samsung and Beats. And in a recent interview with Tom's Guide, Larsen emphasized a continued focus on the company's fast turnaround time from concept to market as a key differentiator for Hisense.
As for actual announcements, Hisense has already revealed the following products on its website:
Hisense S6 FollowMe display: This is a TV on wheels (really!) that apparently can follow you from room to room.
Hisense XR10 and PX4-PRO laser projectors: The company's latest laser projectors can deliver up to 6,000 lumens of brightness and screen sizes as big as 300 inches.
ConnectLife AI-enhanced appliances: In an early press release, the company touted (what else) the enhanced AI smarts of its ConnectLife platform, stretching across everything from HVAC systems to kitchen gear to washer/dryers ("... with the enhanced AI Laundry Agent, fabric types and soil levels are automatically identified...").
Meanwhile, Larsen's aforementioned interview specifically calls out the emerging RGB TV space as a focus. We expect this year's show will be all about explaining the shades of difference between mini and micro LED display technologies, as both Samsung and LG have already thrown down pre-announcement gauntlets on the latter. Will any of them cost less than six figures? Let's hope Hisense has some good news to share on that front.
Update, January 4 2026, 2:17PM ET: This story has been updated to include information on the Hisense ConnectLife AI platform.
Update, January 5 2026, 10:45AM ET: This story has been updated to include info on Hisense's S6 FollowMe display and laser projectors. This article originally appeared on Engadget at https://www.engadget.com/home/how-to-watch-the-hisense-ces-2026-press-conference-live-190040504.html?src=rss
