Berlin-based loyalty and promotion platform Talon.One raises €114 million to accelerate growth and innovation through AI

Talon.One, a German enterprise loyalty and promotion software, today announced a €114 million growth funding round to deliver AI-powered intelligence and predictive insights, as well as deepening enterprise capabilities across sectors.

The round saw participation from new investors Silversmith Capital Partners and Meritech Capital, as well as existing investor CRV.

“This investment is a powerful vote of confidence in the platform we’ve built, and the value we deliver to the world’s most trusted brands,” said Christoph Gerber, Co-founder and CEO of Talon.One. “We are excited to partner with Silversmith and Meritech to continue solving our customers’ most complex challenges.”

Founded in 2015, the company has a global reach with teams in Berlin, London, Boston and Singapore, and over 270 customers across North America, Europe and APAC.

Talon.One is is an incentives engine that aims to unify loyalty, promotions and gamification into one holistic platform. Talon.One empowers companies to design, orchestrate and build personalised, profitable promotions and loyalty programmes using any data from any source.

Customers include H&M, Adidas, Costa Coffee, Sephora, Ticketmaster and Nordstrom.

“This next chapter will be all about scale and execution,” added Sebastian Haas, Co-founder and COO. “With this investment, we will accelerate innovation in AI, enhance enterprise functionality, and continue building the most flexible and powerful incentive infrastructure on the market.”

Talon.One believes that personalised, data driven incentive strategies are moving up today’s boardroom agenda as they are recognised as a key strategic lever to boost ROI and long-term loyalty.

Their research also highlights that brands today understand the meaningful benefits to be realized from the integration of loyalty and promotions programmes – from revenue growth to greater customer loyalty, to improved data capture opportunities and increased ROI of marketing efforts.

As a result, incentive programmes are no longer regarded as cost centres but active value drivers in a crowded marketplace.

“Since our first investment, it has been incredible to witness Talon.One’s journey and consistent execution. This round is a clear validation of their vision and the trust of their growing base of global enterprise customers. We are thrilled to deepen our commitment,” said Reid Christian, General Partner at CRV.

Talon.One’s loyalty & promotion software enables marketing and product teams to launch and manage any type of incentive, from percentage-off discounts to multi-tiered loyalty schemes, cashback campaigns, and gamified experiences, all through a single, unified system.

The platform’s “headless” architecture, Rule Engine, and integrations with partners enable seamless deployment across online and in-store channels, with no need for custom development.

“Talon.One continues to redefine what loyalty and promotion should look like for modern enterprises,” added Alex Clayton, General Partner at Meritech Capital.

Partners include Braze, a leading customer engagement platform, and Shopify, where Talon.One is reportedly the only enterprise-grade promotions and loyalty engine currently integrated.

Talon.One’s solution is designed to be compatible with any tech stack, offering a scalable tool for all sectors including retailers, QSR, grocery chains and financial institutions.

“Talon.One is solving an incredibly complex and mission-critical problem with elegant, enterprise-grade infrastructure,” said Sri Rao, General Partner at Silversmith Capital Partners. “They built the most modern and scalable platform in a massive category. We are excited to support them and become part of their next chapter of growth.”

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