Apple TV+ just got more expensive. Again.
Another day, another streaming service inflating its costs. Last month, it was Peacock. This time around, Apple TV+ is bumping up its price by 30 percent.
Effective immediately for new U.S. subscribers, Apple is increasing the monthly price of its streaming service from $9.99 to $12.99. Existing Apple TV+ subscribers will see the higher prices reflected on their bill within 30 days of their next renewal date.
Apple TV+ cost only $4.99 per month when it first launched in 2019. Those days are long gone. In 2022, the streamer announced its first price hike to $6.99 per month. A year later, the price jumped to $9.99 per month, effectively making it double the price it was at launch. Now, at $12.99 per month, it's almost three times the original price.
The news comes after a report earlier this year concluded that not only is Apple TV+ the only Apple subscription that isn't genrating a profit, but it's actually losing over $1 billion each year. It's hardly surprising, though, knowing that the streamer features virtually an all-original lineup filled with Emmy-winners like Ted Lasso and The Morning Show and Oscar-winners and nominees like CODA and Killers of the Flower Moon. The price hike also mirrors other recent increases from services like Peacock and Netflix.
It's not all bad news, though. The price of annual Apple TV+ subscriptions will remain the same at $99. Likewise, the price hike won't affect the Apple One bundles, which start at $19.95 per month. New and returning subscribers can still score a free trial to the service. Plus, there are a few ways you can sign up for a discounted rate (maybe even free).
How to save on an Apple TV+ subscription
With the annual cost of Apple TV+ remaining the same, you'll save about 36% on your subscription. You'll have to pay the $99 subscription fee up front, but that ultimately breaks down to just $8.25 per month instead of $12.99. That's totally worth it in our opinion. To switch to an annual plan, go to Settings > [your Apple account name] > Subscriptions > Apple TV+ > See All Plans. From there, select the $99 per year plan and save about $56 total.
