With the UK in its sights, Austrian recommerce marketplace refurbed raises €50 million

Oct 22, 2025 - 22:00
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With the UK in its sights, Austrian recommerce marketplace refurbed raises €50 million

refurbed, a Vienna-based marketplace for refurbished electronics, household, and sports products, has closed its latest funding round with a €50 million raise in order to accelerate its European expansion – particularly into the UK market – and further develop its platform for sustainable, AI-driven recommerce.

The round was led by Alex Zubillaga, together with Orilla, investment platform of the Riberas family, with strong participation from existing shareholders Evli Growth Partners, Bonsai, Almaz, C4 Ventures, and Speedinvest.

This was another exceptional year,” said Peter Windischhofer, Co-founder & CEO of refurbed. “Profitability in March, 40% year-on-year sales growth, and leveraging AI across our revenue-generation machine. All of this fueled our funding round and accelerated our expansion plans. We proved that doing good and doing well aren’t opposites: they’re the same playbook. Now is the time to make refurbished mainstream.”

This raise by refurbed sits within a broader, though relatively limited, 2025 funding landscape for refurbished-goods and recommerce platforms in Europe.

Investor interest in circular-economy marketplaces remains visible – for example, Amsterdam-based DFF Ventures launched a €50 million fund targeting vertical AI, recommerce, and marketplace businesses. Italy’s Fleequid raised €3 million in Seed funding to grow its marketplace for used vehicles.

Despite this activity, EU-Startups has not reported other major 2025 funding rounds for refurbished-electronics marketplaces, making refurbed’s raise notable within the sector – particularly given its profitability milestones and plans to enter the UK market.

refurbed has been a recurring presence on EU-Startups over the years. We first profiled the company in 2021, when it secured €45.4 million to grow its refurbished-electronics marketplace, followed by further coverage of its €54 million Series C round in 2023. Co-founder Peter Windischhofer also appeared on the EU-Startups Podcast, discussing the company’s sustainable-consumption mission and European growth.

Additionally, refurbed has engaged with the wider startup ecosystem through its participation in the EU-Startups Summit, where its leadership has shared insights on scaling circular-economy ventures.

Co-founder Kilian Kaminski has contributed multiple guest articles to the platform, further underlining refurbed’s ongoing relationship with EU-Startups and its role in Europe’s green-tech and recommerce dialogue.

We are excited to back refurbed as they continue to lead the refurbished category in Europe,” said Paco Riberas from Orilla. “Our investment in refurbed aligns with our values of promoting more responsible consumption, and their combination of rapid growth, profitability, and strong brand partnerships uniquely positions them for long-term success.

Founded in 2017 by Peter Windischhofer, Kilian Kaminski and Jürgen Riedl, refurbed is a leading online marketplace for refurbished products and the fastest-growing in Europe. refurbed now employs almost 300 people.

The company offers professionally refurbished and more sustainable products with a minimum twelve-month warranty. The marketplace’s range includes more than 45,000 products up to 40% cheaper than buying new – from smartphones, laptops and tablets to household appliances, e-bikes and sports accessories.

refurbed is currently active in twelve countries: Austria, Denmark, Germany, Ireland, Italy, Sweden, the Netherlands, Belgium, Finland, the Czech Republic, Switzerland and Portugal.

As it enters its next phase of growth, refurbed is setting its sights on the UK – one of Europe’s largest and most digitally advanced markets, representing a major milestone in its European expansion strategy.

In the UK, growing demand for sustainable technology meets a clear gap in supply. Despite contributing over £7 billion annually to the economy, the company outlines that the re-commerce sector still lacks reliable, high-quality refurbished tech options. With over 100 million unused phones sitting in drawers across the country, of which 33 million could be restored for reuse, refurbed sees a significant opportunity to bring more devices back into the circular economy.

In 2025, refurbed hit several major financial milestones. The company delivered double-digit EBITDA profitability and has been cash-flow positive since March 2025. For FY2025 the company aims to get close to £860 million in gross merchandise value.

Through its platform, refurbed have processed 9 million devices, serving 4 million customers across 12 European markets. A market leader in Germany and Austria, the company’s growth has simultaneously delivered significant environmental results, reportedly saving 350,000 tons of CO₂, 1,136 tons of electronic waste, and 116 billion liters of water.

As the UK pushes forward on its Net Zero goals, Right to Repair legislation, and e-waste reduction targets, refurbed aims to support these national priorities while helping consumers make smarter, more sustainable choices – as it prepares to enter the market.

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