UK eco-cleaning brand OceanSaver lands €2.1 million to grow retail presence and product lines
Leeds-based OceanSaver, a UK-based eco-friendly cleaning brand has raised €2.1 million (£1.9 million) to continue its expansion and get its products on to more supermarket shelves.
The funding from NPIF II – Mercia Equity Finance, which is managed by Mercia as part of the Northern Powerhouse Investment Fund II (NPIF II), will enable the company to expand its range, target other retailers and pursue its goal to become the UK’s biggest eco-cleaning brand.
Rhys Harvey, CEO, says: “The ocean acts as the planet’s life-support system, producing 90% of our oxygen and removing CO2 from the atmosphere. Ocean health begins at home, with what we put down the drain and in the bin. OceanSaver has made a really positive start but still has a long way to go. This funding will enable us to reach out to more customers to show them that little everyday changes really do add up.”
European funding activity in 2025 shows steady investor interest in sustainable consumer products and circular-economy technologies, offering useful context for OceanSaver’s new round.
In Belgium, AmphiStar secured €12.5 million to scale microbial biosurfactants for home- and personal-care applications, directly relevant to the eco-cleaning segment OceanSaver operates in. Estonia’s ÄIO raised €1 million to advance fermentation-derived ingredients that support the wider shift toward bio-based consumer goods, while Germany’s everwave attracted new funding to expand its AI-supported river-cleaning systems reducing plastic pollution.
Together, these 2025 announcements represent roughly €14.5 million in adjacent European activity and highlight the continued push for lower-impact consumer and environmental solutions. No comparable UK eco-cleaning raises have been reported this year, positioning OceanSaver as one of the few domestic players securing new capital in 2025.
Will Schaffer of Mercia Ventures adds: “The UK market for home cleaning and laundry products is worth over £6 billion but trends are changing. As consumers become more concerned about plastic waste and pollution, there is a steady shift toward eco-friendly products. OceanSaver’s products are an appealing choice as they enable consumers to live more sustainably without spending more. The company is well placed to take advantage of the shifting plates and expand its market share.”
Founded in 2018, OceanSaver’s dishwasher tablets, laundry detergents and cleaning spray refills reportedly compete with the leading brands on price and performance but are free from plastic and harmful chemicals. They are already stocked by Tesco, ASDA, Co-op, Waitrose and Ocado.
Currently employing 12 staff, the company expects double the size of its team in the next three years and achieve a six-fold increase in turnover to reach €34 million (£30 million) by 2030.
In the last two years alone the company has saved over 15 million pieces of plastic, including nearly 1 million plastic bottles and half a million soft plastic packs, from going into the ocean, landfill or incineration. 1% of its turnover goes to the Blue Marine Foundation, the UK’s largest ocean charity.
OceanSaver has increased turnover by over 60% in the past 12 months and, following the launch of its Pearl dishwasher tablets in May, is now allegedly the UK’s fastest growing dishwasher and laundry brand.
Lizzy Upton, Senior Investment Manager at the British Business Bank, says: “Driving forward the sustainable economy is one of the core aims of NPIF II, ensuring we’re supporting businesses that are creating real-world solutions to the growing threat of climate change. All from a Yorkshire base, OceanSaver is doing exactly this, catering to growing consumer demand while providing a product that better protects our planet. Our region is full of forward-thinking, eco-conscious businesses, and NPIF II is primed to continue supporting them.”
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