The Pokémon TCG Phantasmal Flames Booster Box is below market value at Amazon

BELOW MARKET VALUE: As of Nov. 14, the Pokémon TCG Phantasmal Flames Booster Box is $281.01 at Amazon, which is below the market value of $300 at TCGplayer.
The first expansion for Pokémon TCG: Mega Evolution, Phantasmal Flames, has finally dropped. Thank goodness we're getting good deals off the shelf right now, as it's been a rough year for finding decent prices on sealed Pokémon TCG product. Is Amazon starting to behave itself with its Pokémon TCG pricing?
The Phantasmal Flames Booster Box is currently below market value on Amazon at $281.01, compared to TCGplayer's current market value of $300. Whilst it's still over MSRP, getting products below market value right now is a deal in itself.
Phantasmal Flames focuses in on Mega Charizard X with a standard ex, Secret Art Rare, and Gold Hyper Rare. Other Mega Pokémon have made the SIR cut such as Mega Lopunny ex and normal Pokémon such as Rotom ex. The set is also oddly missing Mega Gengar ex SIR, which is likely to appear in the next set releasing next year.
Most valuable Mega Evolution Pokémon cards
With Phantasmal Flames being out in the wild, single cards are already on sale. If you've already ripped open your preorders and are still looking for the cards below, it's probably going to save you money long term just buying the cards you need. Here's the current market values and where you can buy them right now:
Mega Charizard X ex - 125/094
Near Mint Holofoil: $795
Market price: $940.50
Most recent sale: $750Mega Charizard X ex - 130/094
Near Mint Holofoil: $839.99
Market price: $894.94
Most recent sale: $889.90Mega Charizard X ex - 109/094
Near Mint Holofoil: $62.98
Market price: $62.75
Most recent sale: $55Mega Lopunny ex - 128/094
Near Mint Holofoil: $55
Market price: $220.31
Most recent sale: $205Mega Sharpedo ex - 127/094
Near Mint Holofoil: $50
Market price: $57.82
Most recent sale: $48.01