The Biggest Premier League Shirt Sponsorship Deals: Who’s Cashing In?

The Business of the Badge

In modern football, a club’s shirt is more than fabric and colours. It is prime real estate for global brands. Shirt sponsorships have evolved from small local tie-ins to multi-million-pound partnerships that shape club finances, global visibility, and even transfer strategies.

Premier League clubs lead this transformation. The league’s global reach means brands are willing to pay extraordinary sums to place their logo on the chest of footballing giants. Below are the biggest deals currently lighting up the English game.

Manchester United – Snapdragon (£60 million per year)

Manchester United’s partnership with Snapdragon, Qualcomm’s tech brand, stands as the most lucrative in Premier League history. The deal, which took effect in 2024, is worth around £60 million annually. It replaced the long-running TeamViewer sponsorship and reflects United’s vast global fanbase.

The partnership aligns with United’s focus on digital innovation, integrating Snapdragon technology into fan experiences at Old Trafford and across digital platforms.

Type: Front-of-shirt
Duration: Multi-year
Previous sponsor: TeamViewer

Manchester City – Etihad Airways (£50 million per year)

Manchester City’s long-standing relationship with Etihad Airways continues to deliver both financial and brand strength. Reportedly worth around £50 million per season, the deal ties into the wider City Football Group ecosystem and includes naming rights for the Etihad Stadium.

Etihad’s sky-blue branding has become synonymous with City’s modern era of dominance. It is as much a symbol of continuity as it is of commercial might.

Type: Front-of-shirt and stadium rights
Duration: Ongoing since 2011
Previous sponsor: n/a

Arsenal – Emirates (£50 million per year)

Arsenal’s Emirates deal remains one of the most recognisable partnerships in world football. The airline’s logo has featured on the Gunners’ shirts since 2006, and the deal was extended to run until at least 2028.

Valued at roughly £50 million annually, the Emirates partnership also includes naming rights to the stadium, creating one of football’s longest and most stable commercial relationships.

Type: Front-of-shirt and stadium rights
Duration: Until 2028
Previous sponsor: O2

Liverpool – Standard Chartered (£50 million per year)

Liverpool’s partnership with Standard Chartered has been a cornerstone of the club’s modern era, featuring during Champions League triumphs and Premier League glory.

Renewed until 2027, the deal is worth about £50 million a year, keeping Liverpool near the top of global sponsorship earnings. It remains a model of consistency, reflecting Liverpool’s strong international following and global brand identity.

Type: Front-of-shirt
Duration: Until 2027
Previous sponsor: Carlsberg

Chelsea – Infinite Athlete (£40 million per year)

Chelsea’s deal with tech company Infinite Athlete, finalised in 2023 after a turbulent search for a new sponsor, is valued at around £40 million annually.

The partnership emphasises performance data and fan engagement, reflecting Chelsea’s attempt to modernise under new ownership while maintaining global relevance.

Type: Front-of-shirt
Duration: Multi-year
Previous sponsor: Three

Tottenham Hotspur – AIA (£40 million per year)

AIA’s long-term association with Tottenham continues to pay dividends for both parties. The insurance giant’s red logo has become part of Spurs’ visual identity, visible across Asia and North America.

Worth around £40 million annually, the deal is one of the longest-running sponsorships in the league and underpins Tottenham’s growing international brand.

Type: Front-of-shirt
Duration: Until 2027
Previous sponsor: Autonomy

Newcastle United – Sela (£25 million per year)

Newcastle’s emergence as a financial powerhouse under Saudi ownership is reflected in their partnership with Sela, a Saudi events company. Valued at roughly £25 million a year, the deal marks a significant leap from their previous sponsorships and aligns with the club’s expanding global ambitions.

The collaboration also includes digital initiatives and stadium branding, placing Newcastle firmly in the upper tier of Premier League commercial deals.

Type: Front-of-shirt
Duration: Multi-year
Previous sponsor: Fun88

Aston Villa – Betano (£20 million per year)

Aston Villa’s deal with Betano represents the new wave of mid-table clubs commanding serious sponsorship money. The £20 million-per-year partnership underscores Villa’s on-field progress and global appeal, particularly following their return to European competition.

Type: Front-of-shirt
Duration: Multi-year
Previous sponsor: Cazoo

Everton – Stake.com (£10 million per year)**

Everton’s partnership with Stake.com, a crypto-based betting company, is reportedly worth around £10 million a year. While less than the top-tier deals, it remains crucial for a club in transition both financially and structurally.

Type: Front-of-shirt
Duration: Until 2025
Previous sponsor: Cazoo

Summary Table

The Trend: Tech, Travel, and Global Reach

The top end of Premier League sponsorship is now dominated by technology and travel brands. From Snapdragon to Emirates, the emphasis is on global exposure and digital integration. Clubs increasingly seek partnerships that go beyond the shirt, incorporating data analytics, fan engagement, and sustainable branding.

As financial fair play evolves, these deals will continue to shape the sport. For clubs, the shirt is no longer just a uniform. It is an investment portfolio stitched in polyester.

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