The best memes of 2025, from 6-7 to Gods country

Memes are few and far between in 2025, but there are still some good ones.
Why are memes so rare? Simply put: TikTok. The heart of digital culture has migrated to TikTok, which is a short-form video platform. So there remain memes of a sort — they're mostly called TikTok trends — but the text-and-image-based memes of years past? Those are harder to come by.
Another reason for that? Twitter (RIP). When Elon Musk bought the app and then reimagined it as X, well, that fractured the central text-based social platform. Previously, a meme was born on Twitter, then worked its way to Reddit, then Instagram, then, weeks later, Facebook. With X becoming increasingly difficult to use and less popular, that lifecycle has mostly disappeared.
But memes, to some extent, persist. On TikTok, Bluesky, Instagram, and, yes, even X. We've tracked them closely and collected 12 of the best memes of 2025.
1. The endless 6-7 of it all
I personally cannot wait until we exit the era of 6-7. Dictionary.com made it their word of the year, for better or worse (worse...definitely worse). In case you missed it, we explained the origins and meaning, but the TL;DR is that it means nothing. It's just a fun thing to say. And kids, especially, find it hilarious. It's so prevalent that it made it onto South Park.
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2. Trump take egg
Just before President Donald Trump's extreme tariffs sent the U.S. economy into a tailspin, the internet had jokes...jokes about egg. It was a bit of classic internet absurdism, poking fun at people who voted for Trump for lower egg prices...as egg prices skyrocketed.
3. The Anthropologie rock
The internet collectively created a bit that the famously pricey retailer Anthropologie was selling rocks for four figures. It was all based on a joke from TikTokker @phoebeadams112, who pranked their boyfriend by claiming she paid $150 for a rock from Anthropologie. It eventually grew so large that the brand itself began joking about it.
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4. The Duke-White Lotus debacle
It was the (missed) shot heard round the world: Duke crashed out of 2025's March Madness in a stunning chokejob. It was kismet: In this year's season of HBO's The White Lotus, Timothy Ratliff (Jason Isaacs) spirals out of control, often in a Duke t-shirt. The memes practically made themselves.
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5. Get me to God's country
Morgan Wallen inspired one of the best memes of 2025 after he stormed off the stage at Saturday Night Live as the credits rolled. He later, hilariously, posted an image of a private jet to his Instagram stories, captioning it, "Get me to God's country."
It was assumed that country star Wallen, who had a previous SNL appearance cancelled for violating COVID protocols and, soon after, faced major ire when footage of him saying the N-word surfaced, was signaling to his fans he was ready to leave the liberal big city. People mostly poked fun at the idea, since, you know, the super-rich guy was leaving NYC in a private jet.
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6. The little French fish
There was a period of time in 2025 when FYPs everywhere were dominated by a little French fish. It was just a little orange fish named Steve. That was really it. But it ruled.
7. The conclave memes
There were few bigger internet moments in 2025 than the conclave to decide the new pope. That seems odd, and it was. But the memes and jokes about the conclave were hilarious and constant. We got Brat edits, fancams, and breathless coverage online. It was great and quite strange.
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8. Holy airball
To keep things on the holy side, TikTok had lots of memes about holy f-ing airballs in 2025. In essence, posters would use the phrase to subvert people's expectations — often in a braggy way.
9. 100 men vs. 1 gorilla
And, finally, we have perhaps the biggest meme of 2025: 100 men vs. one gorilla. The internet has long loved to imagine silly, man vs. animal fights. And in 2025, we really focused on 100 dudes taking on a gorilla. Real scientists even weighed in, which is fantastic. (In general, if the guys stay organized and selfless, they'd win.) It became a meme for days.
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The whole gorilla debate was unserious and funny, just how memes should be.
10. The Weapons run
Not to spoil the movie Weapons — but to mildly spoil Weapons — a scene features kids running in a very specific manner. People quickly started copying the run, making it an IRL meme in no time at all. People also posted images of the scene, adding funny or relatable captions.
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11. The Group 7 fad
Speaking of memes involving the number seven, remember the whole Group 7 thing? It stemmed from the promotion of the song "So Unfair" by singer Sophia James. She posted seven promotional videos, grouping folks by which video they saw. Weirdly, the Group 7 TikTok took off, and people made jokes about how elite that group was.
It was random and an interesting flash in the pan.
"I was just trying to promote my song. That's all it was," James told Mashable over email.
12. Bobby Hill's wabi-sabi
There's beauty in imperfection, and there's beauty in Bobby Hill's voice. It's no wonder a clip from King of the Hill featuring Bobby waxing about wabi-sabi took off. It became a meme on TikTok to use that sound and show off the imperfect things in life, such as crooked teeth or bad haircuts.
So sure, we didn't get as many memes this year, but we certainly had a decent amount of fun online. And as Bobby Hill taught us, perfection is overrated.