The 30+ best Black Friday Apple deals: Record-low prices on AirPods and MacBooks
Black Friday is easily the best time to buy Apple products, and even though the shopping holiday is still a few days out, the deals are already pretty great. Don't thank the Apple Store for that: Third-party retailers are the ones offering the biggest discounts. (Apple's 2025 Black Friday deal is just its usual free gift card promo.)
For the best selection of Apple deals, head to Amazon: At the time of writing, almost all of the latest AirPods, Apple Watches, iPads, and MacBooks were sitting at record-low prices there. Competitors like Best Buy, Walmart, and Target were matching some, but not all of its offers.
If you'd happily sacrifice a few current-gen features for the sake of an extra-steep discount, check out Walmart's wares. It has some exclusive deals on last year's Apple Watch Series 10 with cellular connectivity (now 50% off), the 2022 Apple Watch SE 2 (now 36% off), and the three-year-old AirPods Pro 2 (now 44% off). They're anywhere from $40 to $200 cheaper than the newest models.
We've scoured all of the major players' websites and rounded up the best Black Friday Apple deals below. We'll continue to update it as we get deeper into the holiday season, so keep checking back.
Best Black Friday AirTag deal
Why we like it
Apple's coin-sized Bluetooth tracker is the perfect sub-$50 stocking stuffer for iPhone owners. Amazon and Walmart both have it on sale for the record-low price of $17.97, or 38% off.
More AirTags deals
Best Black Friday AirPods deal
Why we like it
Apple's most affordable earbuds have a five-hour battery life, a one-size-fits-most design, and support for Siri head gestures. The non-ANC pair are only $79.99 at Amazon, Walmart, and Target this Black Friday, which is a 38% savings and a new all-time low.
More AirPods deals
Best Black Friday Apple Watch deal
Why we like it
Apple's previous-gen flagship wearable has a thin, lightweight design and supports the latest watchOS features like Sleep Score. The model with cellular connectivity is now the same price as the WiFi-only version at Walmart. At just $249 (or half off), it's a bargain.
More Apple Watch deals
Best Black Friday iPad deal
Why we like it
The 11th-gen iPad has a 10.9-inch display, 12MP cameras, and enough power for everyday tasks. Our reviewer called it "a real steal" at its usual sticker price of $349, but you'll pay just $279 if you buy it from Amazon, Best Buy, or Walmart this Black Friday. That's its lowest price ever.
More iPad deals
Best Black Friday MacBook deal
Why we like it
Fast, pretty, and portable, the 13-inch M4 MacBook Air is our favorite MacBook for students. We didn't think it would get any cheaper than $799 this season — that was its regular sale price from August to early November — but Amazon and Best Buy proved us wrong.
More MacBook deals
$3,199 Save $400
Mac deals
$1,299 Save $150
$1,499 Save $150
