Surprise, surprise: Target Circle Deal Days will go head to head with Amazon Prime Day this year
To continue the tradition of retailers going head to head with Amazon during major sale events, Target just announced its competing Prime Day sale for 2026: Target Circle Deal Days. While the retailer typically outlasts Prime Day with a Circle Week event, this year's Deal Days sale directly overlaps Amazon's now four-day shopping extravaganza from June 23 through 26.
Like Amazon's members-only sale, Target's Deal Days sale event is designed to reward members of the Target Circle loyalty program with exclusive access to seasonal savings. Unlike Amazon, however, Target Circle is totally free to join.
If past sales are any indicator, we expect deals to cover just about every category during the event and we expect Target to elevate the shopping experience with plenty of rewards. Here's a breakdown of everything we know about the Deal Days sale so far.
When is Target Circle Deal Days?
Target will go head to head with Amazon Prime Day 2026 with its Deal Days event running from June 23 through 26. While the sale is open to all Target Circle members, paid Target Circle 360 members will get early access beginning June 22.
How to sign up for Target Circle membership
As I mentioned before, Target Circle is completely free to join, though there is a paid membership tier as well that unlocks same-day delivery (for orders over $35), free two-day shipping, 120-day returns, and exclusive monthly gifts and discounts.
If you're not a member yet, we recommend waiting until June 14 to sign up. According to a company press release, customers who sign up between June 14 and 22 will be rewarded.
Here's a breakdown of the new member offers:
Customers who join Target Circle June 14–22 will get 15% off their first purchase.
Customers who apply for a Target Circle Card between June 14–26 (and are approved) will get $100 in Target Circle Rewards
Customers who join Target Circle 360 with an annual membership June 14–26 will receive 50% off their first year
Best deals to shop during Target Circle Deal Days
Target Circle Deal Days will showcase deals up to 45% off on everything from kitchen gadgets to outdoor gear to back-to-school essentials.
"Busy families are looking for ways to save money as they balance summer plans with back-to-school and college prep," Target's executive vice president Sarah Travis says in a press release. "We're meeting that need without compromising on the style and fun we know they love about Target." In other words, expect top brands and trendy products to get the deal treatment.
While we won't know specifics until the sale nears, Target has provided an overview of some of the best deals we can expect.
Best four-day offers for Circle members
Up to 45% off select kitchen items including Cuisinart, Keurig and Ninja
Up to 45% off select floorcare including Bissell, Hoover and Sharper Image
40% off back-to-school and college essentials including: JanSport backpacks, Casaluna and Threshold bedding and bath items, select writing tools from BIC, Expo, Paper Mate and Sharpie
40% off select women's clothing including A New Day and Universal Thread
40% off select beauty items, including Hot Tools, KISS and Revlon
40% off Sun Squad outdoor gear and coolers
Deal of the Day
Throughout the four-day sale, one-day-only offers will pop up each day. Some of those include 40% off or more on select items from national brands like Igloo, Sun Bum, Crocs, Goodfellow, Pillowfort, and more.
Exclusive Target Circle member in-store offer
If you're a Circle member and choose to shop in stores on June 23 (the first day of the Deal Days event), you'll be rewarded with a free hot or iced brewed coffee or Bullseye cookie in stores with a Starbucks coffeehouse. To redeem yours, just scan the barcode in the Wallet tab of your Target app at the Starbucks checkout.
