Samsungs 77-inch entry-level OLED 4K TV keeps getting cheaper

Feb 3, 2026 - 10:00
 0
Samsungs 77-inch entry-level OLED 4K TV keeps getting cheaper
Samsung S85F TV with orange and purple background

SAVE $1,600: As of Feb. 2, the Samsung 77-inch S85F OLED 4K TV is on sale at Amazon for $1,399.95. That's over $1,600 off its list price and beats its previous all-time low price by nearly $100.


Credit: Samsung
$1,399.95
$2,999.99 Save $1,600.04
 

Last month, we highlighted Samsung's 77-inch entry-level OLED TV when it dropped to its all-time low Black Friday price. Since then, it's gotten even cheaper.

As of Feb. 2, the Samsung 77-inch S85F OLED 4K TV is down to just $1,399.95 at Amazon. That's over $1,600 off its list price of $2,999.99 and beats its previous record-low by nearly $100. As it turns out, the second-best time to buy a TV (NFL playoffs season) has now become the best time for this particular model.

The S85F is technically the entry-level model in Samsung's OLED lineup, falling in line behind the S90F and S95F, but it's still pretty impressive. It offers a brilliant, 77-inch picture with vivid colors and deep contrast. Gamers will appreciate its 120Hz refresh rate, HDMI 2.1, and FreeSync Premium. Plus, the latest version of Samsung's smart TV platform, Tizen 9.0, offers smooth and speedy navigation with AI as the star of the show. AI tools like Click to Search, Live Translate, Adaptive Sound Pro, and Real Depth Enhancer are designed to enhance your overall viewing experience.

If advanced TV specs mostly go over your head, just know that the Samsung S85F OLED TV checks the most important boxes: it looks good and it comes from a reliable brand. Not to mention, now it's just a fraction of the original price.