Natalia Shahmetova, CEO of Woofz joins as speaker at the EU-Startups Summit 2026!

We are excited to kick off with our first speaker announcement for the EU-Startups Summit 2026, which will take place for the third time in sunny Malta on May 7-8! Natalia Shahmetova, CEO and Co-founder of nove8 and Woofz, will be joining us on stage to share her entrepreneurial journey and insights into building one of the most successful pet tech apps in the world.

Natalia started her career in the creative world of advertising before moving into mobile marketing, where she worked with apps in music, lifestyle, and entertainment, driving millions in revenue. In 2022, she co-founded Woofz, a dog training app that has since become a market leader in the booming pet tech sector. Bootstrapped from day one, Woofz has achieved more than 21 million downloads, reached $20 million ARR and recorded an impressive 400% year-on-year growth, cementing its place as a must-have app for dog owners worldwide.

In 2024, Natalia co-founded nove8 to continue scaling Woofz and launch new innovative products. At the EU-Startups Summit, she will discuss her path from marketing to entrepreneurship, how she identified a gap in the pet tech industry, and the growth strategies that have propelled Woofz into a global success story.

Don’t miss the chance to hear from one of Europe’s most dynamic founders in the pet tech space. Secure your ticket today and stay tuned for more exciting announcements on our event page!

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Malta Enterprise is Malta’s economic development agency, facilitating economic growth, investment, and innovation by offering a range of support services for local and foreign enterprises setting up a productive presence in Malta. As a key player in Malta’s economic landscape, it contributes to the nation’s prosperity by attracting investments, supporting businesses, and driving innovation, thereby reinforcing Malta’s position as an attractive destination for entrepreneurs and investors alike. Malta Enterprise actively cultivates a vibrant startup ecosystem, playing a pivotal role in fostering a conducive environment for startups and offering tailored support and incentives to empower emerging businesses.

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