Málaga’s Magnific launches €10 million fund to help creative teams turn AI experiments into production-ready campaigns

Magnific (formerly Freepik), a Málaga-based AI platform for creatives, has launched the Magnific Fund. This €10 million initiative aims to support marketing, advertising, and in-house creative teams in transitioning from AI experimentation to fully integrated, production-ready workflows for their campaigns.

While the fund primarily targets SMEs and creative teams across the European Union and the United Kingdom, organisations outside Europe can also apply and will be evaluated on a case-by-case basis.

“Creative teams are under immense pressure to deliver more content, in more formats, for more markets, all without losing quality or brand control. The goal of this fund is to provide European and UK businesses with the tools, workflows, and training they need to make AI a core part of their actual production line, rather than just a side experiment,” said José Florido, CMDO of Magnific. 

Founded in Malaga in 2010, Magnific builds AI-powered creative tools for professionals, studios, and brands. Its AI Suite brings together image generation, video creation, upscaling, and a library of over 250 million stock graphic assets in a single workspace. Formerly known as Freepik, the company rebranded to Magnific in April 2026 with an Annual Recurring Revenue (ARR) of over €200 million.

Companies accepted into the programme will get substantial support in their first year to implement Magnific Business. Key benefits include a 30% discount on the Magnific Business plan for the first 12 months, applied to monthly renewals for up to one year, and an extra 30% discount on additional credits during the same period.

Selected companies will also receive exclusive access to the newly expanded training programme, which includes the AI Marketing Playbook (a practical guide with real-world use cases and ready-to-use prompts), on-demand video series, monthly live webinars, and ongoing training support.

The company states that it also offers personalised onboarding for teams with 30 or more seats, tailored to guide them through setting up their brand kit, creating collaborative environments within Spaces, and deploying their first campaign.

The initiative is aimed at teams looking to scale up campaign assets, product imagery, localised content, and social media formats without increasing production complexity. 

The company reports that brands including Puma (for its Manchester City campaign, produced by The Berry), Alain Afflelou (produced by Xiaolongbao), and Carl’s Jr. (for its campaign featuring Paris Hilton, produced by Native Foreign) already use Magnific to automate and optimise their core creative processes.

The Magnific Fund’s training programme is built around six real-world production workflows that address the volume, speed, and localisation demands of modern creative teams. These include  

• Packaging Ready Before the Product Exists: Generate dozens of packaging variants before a physical sample exists.
• One-Click Multi-Language Launches: Instantly localise posters, banners, and outdoor advertising (OOH) across multiple markets without relying on local agencies.
• No-Shoot Product Photography: Create full catalogues and lifestyle photoshoots while maintaining a single, predefined look and feel.
• Instant Brand Asset Animation: Produce motion graphics, animated logos, and brand mascots directly from a text-based brief.
• Scale One Creative Asset into a Hundred: Generate all required formats, audience variations, and languages for a paid campaign in a single afternoon.
• Produce a TV Commercial in a Week: Manage casting, wardrobe, storyboarding, footage, music, voiceover, and final 4K delivery using only internal team resources.

Magnific supports more than 1 million paying subscribers worldwide, spanning freelance creatives to major brands, agencies, and production studios. Its corporate client roster includes creative teams from organisations such as the BBC, Delivery Hero, Guess, Mayoral, Huel, R/GA, Damm, and Job&Talent. 

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