Madrid’s Webel closes €4.3 million pre-Series A round to evolve into a home services “super app” across Europe

Webel, a Madrid-based digital marketplace for home services, has closed a €4.3 million pre-Series A funding round to accelerate its growth, enhance its technology, and broaden its presence across the European market. 

The round was mainly supported by existing investors, led by Trind Ventures, with Decelera Ventures, Tiburon, and others also participating. Mantas Mikuckas, co-founder and ex-COO of Vinted, has joined as a new investor.

“The confidence of leading investors and the entry of profiles such as Mantas Mikuckas reinforces our vision of building the leading platform for hiring any home service. Our goal is to simplify access to these services while helping thousands of professionals find new work opportunities,” said Nacho Tejero, CEO and co-founder of Webel. 

Webel was established in 2018 by Carlos Estévez Rincón, Guillermo Mateo, and Nacho Tejero Mancho, with a dual purpose: to make people’s everyday lives easier by simplifying the process of booking home services, and also to create new job opportunities for professionals who operate their work through the platform.

The company states that it currently has over 2 million users and approximately 350,000 registered professionals, with nearly one million service listings available on the marketplace.

The company states that the global home services industry is valued at over €1 trillion, but its digitalisation level is still relatively low when compared to other e-commerce sectors.

“More and more services are being requested digitally and delivered at home. Just as people order food or products online in a few clicks, users are now beginning to hire any type of home service through an app,” the company explained. 

Webel revealed that home cleaning, ironing, and handyman services remain the most requested services, but recently, other categories are gaining popularity. These include small home renovations, moving services, manicure services, appliance repair, private tutoring, and childcare.

The startup reports steady business expansion. Since 2022, it has grown by 7.5x, 6.6x, 3.3x, and 2.2x, with the latest year seeing lower marketing investment as the company focused on product development. This approach has led to a notable rise in organic traffic. 

Another distinguishing feature of Webel’s model is its cost structure. It enables the company to provide prices that are 30 to 40% lower than those of competitors. Meanwhile, professionals benefit from lower commissions than the industry average and retain full control over their pricing, schedules, and clients.

The new funding will be primarily allocated to marketing and product development, with the aim of scaling the model and increasing visibility for the new categories recently introduced on the platform.

“We are evolving from being perceived as a cleaning app to becoming a true home services super app, with categories such as electricians, plumbers, renovations, moving services, tutoring, and childcare or elderly care, among the more than 30 service categories currently available,” explained Tejero. 

This strategic shift greatly broadens the company’s Total Addressable Market and will enable the platform to expand its reach in the coming years.

The platform currently operates in 31 Spanish cities, including Madrid, Barcelona, Valencia, Seville and Bilbao, and has already begun its international expansion in the United Kingdom.

In 2024, the company secured €1.4 million in funding from Goodwater Capital, Decelera Ventures and ZAKA VC.

Following the latest funding round, Webel’s immediate goal is to enhance its presence in Spain, especially by promoting the newly launched service categories. It plans to triple its revenue in 2026 while continuing its path toward profitability.

The company also intends to expand its team, which currently comprises around 30 employees, by hiring new staff in marketing, technology, and product development to speed up the creation of new features and further enhance the user experience.

The post Madrid’s Webel closes €4.3 million pre-Series A round to evolve into a home services “super app” across Europe appeared first on EU-Startups.