London’s Attio raises €44 million to scale the first AI-native CRM for Go-to-Market builders

Attio, a British AI-native CRM, today announced it has raised €44 million in Series B funding to build the first AI CRM that understands customers and gives teams the power to shape it exactly to their business.

The round was led by GV (Google Ventures), with participation from existing investors Redpoint Ventures, 01A, Point Nine, and Balderton Capital. Attio has raised €99 million to date in total funding.

“CRM is one of the most important categories in B2B, but it’s been stuck in the past,” said Nicolas Sharp, CEO and Co-founder of Attio. “AI-native CRM needs a completely different foundation – one that allows you to truly understand every customer, take action fast and gives you the freedom to build the exact go-to-market systems you need at scale. That’s what we’re building with Attio, and this funding will allow us to accelerate our vision.”

Founded in 2025, Attio has a broad client base, including notable AI startups like Lovable, Granola, Modal, Replicate. The company is on track to 4X ARR this year.

Attio argues that while CRM has been the backbone of B2B software for decades, its foundations haven’t kept pace with how business actually works today. As a result, many core GTM capabilities were built outside the system, spawning a fragmented ecosystem of thousands of point tools that companies have had to stitch together at great cost.

Go-to-market teams have long dealt with rigid systems, costly integrations, and slow progress. That landscape is now shifting as AI brings both challenges and opportunities. On one hand, it is exposing the shortcomings of traditional CRM platforms, which were designed for manual processes and static workflows. While AI can automate some tasks when layered onto these systems, it cannot overcome their underlying limitations. At the same time, AI is enabling a new generation of go-to-market leaders to work more quickly and flexibly. They can now build solutions in days instead of months, without relying on vendor timelines or lengthy implementation cycles.

“Today’s go-to-market builders expect platforms they can shape to fit their vision, not rigid systems they’re forced to work around,” said Alexander Christie, CTO and Co-founder of Attio. “To truly capture the opportunities AI creates in CRM, it has to be deeply integrated into the architecture of the system, not just bolted on as an afterthought. Retrofitted solutions will always be less effective because the foundations of legacy CRMs weren’t designed for the scale, autonomy, and extensibility that AI agents demand.”

To make this possible, Attio is built from the ground up on a new foundation – AI-native primitives that give teams the freedom to design exactly how their go-to-market works. These core building blocks define all next-generation software and are essential for any AI-native CRM:

• Native data ingestion: clean, real-time GTM data from every source, unified in one place – no duplicates or stale records

• Intelligent workflow engine: programmable automation that runs end-to-end across systems, teams, and complex business logic.

• Programmable surfaces: APIs, SDKs, and natural language interfaces for building applications, features, integrations, and workflows directly inside the CRM

• Agent collaboration: designed for humans and AI to operate together across every GTM process

• Granular permissions: fine-grained access control across users, data, and AI agents

• Predictive intelligence: context that continuously learns and surfaces the right insights and actions at the right moment.

Customers are using native data ingestion to unify accurate, real-time data across their go-to-market stack, intelligent workflows to automate complex processes in record time, and programmable surfaces like the App SDK (now in beta) to build and launch apps directly within Attio.

Additional primitives, including agent collaboration and advanced permissions, are in active development and will expand the platform’s capabilities even further as they are released.

With its Series B, Attio will scale engineering, fast-track product development, and deliver on its vision to build the CRM that powers the next generation of go-to-market – one that understands every customer, adapts to any team, and gives them the power to shape it to their business.

On the engineering side, Attio will invest heavily in R&D, with a focus on advanced agent collaboration, granular permissions and predictive intelligence.

On the go-to-market front, the company will double down on reaching the new generation of GTM builders – giving them the freedom to design and deploy the exact tools they need, without waiting on vendor roadmaps or long implementation cycles.

As part of the round, Michael McBride, partner at GV and former CRO of GitLab, joins Attio’s board of directors.

“It’s been 25 years since the last major platform shift in CRM, one of the largest software markets. Attio has the AI-native architecture, vision, and rapid customer growth to define the future of CRM and go-to-market software,” said Michael McBride, General Partner at GV. “For decades, innovation in go-to-market software was incremental and fragmented across countless point solutions. With the ability to build, automate and extend directly in the platform, Attio is the foundation for go-to-market for the AI era.”

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