London-based Lupa raises over €17 million aiming to transform the Petcare Market

London-based petcare technology company Lupa has over €17 million ($20 million) to accelerate the adoption of its AI-native veterinary software across Europe and launch a dedicated Veterinary AI Lab.

Founded in 2023 by Nicolò Frisiani, Matei, and Raul, Lupa brings together talent from leading global tech firms, including Meta, Google, Amazon, Palantir, PayPal, DeepMind, and C3.ai, alongside strategic backgrounds from BCG, McKinsey, Bain, Doctolib, and Rocket Internet. The team also includes veterinary operators from ezyVet, PetsApp, IVC, Medivet, and Mars Veterinary Health.

This mix of engineering, transformation, and veterinary expertise has driven rapid adoption across both independent practices and large veterinary groups. Lupa has already signed multi-year agreements in the UK and Europe, enabling deployment across hundreds of clinics.

The company reports measurable results from rollouts:

• 50x revenue growth since its seed round
• 60 minutes saved per vet per day within the first week
• 2x ROI compared to clinics using multiple legacy systems
• Onboarding in under one day, compared to an industry average of two weeks

“Lupa saves me at least an hour per day. It absolutely changed my day-to-day veterinary life, ensuring I have far more time to spend treating my patients rather than working at my computer,” said London-based vet, Dr. Rebecca Castle.

Alongside scaling its software, Lupa has launched the Veterinary AI Lab, a research and product hub focused on developing clinically robust AI tools for veterinary care. Led by Mr. Guler, formerly of C3.ai, and supported by engineers from DeepMind, Meta AI, and Palantir, the lab will work on AI agents to support all stages of veterinary care, publish peer-reviewed research, and collaborate with regulators and universities to help set global standards for ethical AI in petcare.

“Our vision is to build the world’s petcare platform. And it is resonating: with clients, investors, and above all, talent. If there is a team that can achieve this bold vision, it is ours,” said Nicolò Frisiani, Co-founder and CEO of Lupa.

“Lupa is helping veterinary clinics enter a modern era and expand the services they can offer. With world-class engineers from DeepMind, Meta and Palantir working hand-in-hand with veterinary professionals, Lupa combines the best of tech and petcare expertise to re-imagine the entire veterinary experience for patients and clinicians. The case is clear and the ROI is strong the instant the platform is live,” said Raffi Kamber, Co-founder and GP at Singular.

Lorcan Delaney, Principal at firstminute capital, added: “Backing exceptional founders is at the heart of what we do at firstminute, and Lupa exemplifies this. Nicolò, Matei, and Raul combine deep strategic insight with world-class technical execution, assembling a team capable of redefining veterinary care worldwide. In just a few short months, they have executed with extraordinary speed and precision, demonstrating that their AI-first approach delivers measurable impact for clinics and vets alike. This Series A is a testament to the remarkable progress they’ve made since our seed investment, and we’re thrilled to continue supporting them as they scale globally and set a new standard for the $350B petcare market.”

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