Lisbon-based DOJO AI secures €5.1 million to expand its AI marketing platform in the U.S.
DOJO AI, a Portuguese intelligent marketing system that brings integrated AI to marketing teams, today announced a €5.1 million ($6 million) Seed round at a €25 million ($30 million) valuation.
The round was led by Armilar, with participation from Heartfelt VC. The funding will support continued product development and accelerated expansion in the United States.
“For years, marketers have suffered from having too much data but not enough insights. This has given way to bad decisions or, worse yet, indecision,” says DOJO AI co-founder and co-CEO Duarte Garrido. “DOJO AI solves that pain by analysing all marketing data with full context of what’s happening in and around the brand, and then acting on it. No more fragmented point solutions, data silos, manual configuration, or long iteration cycles. The ceiling on what a marketing team could achieve was never budget. It was intelligence.”
Within a 2026 context, DOJO AI’s Seed round places it alongside Aizy, a Breda-based AI marketing company that raised €2 million to expand in the Netherlands and abroad; First Concepts, a London startup that raised €871.7k to build a taste-aware AI operating system for creative agencies; Agaton, which secured €8.4 million for an agentic AI platform focused on turning customer conversations into revenue insights; Realm, a Helsinki-based company that raised €3.8 million to speed up enterprise sales cycles; Outcraft AI, which raised €2 million to develop its autonomous revenue engine and expand go-to-market efforts; and Zynt, which raised €424.4k to advance its B2B sales intelligence product and support international expansion.
Taken together with DOJO AI, these rounds total over €22 million, suggesting a wider 2026 pattern of funding for AI platforms that aim not only to analyse commercial data but also to improve execution across marketing, creative work, sales and revenue operations.
If DOJO AI is framed as British, First Concepts is the clearest same-country comparator in this set; however, EU-Startups has previously featured DOJO AI in Portugal-focused startup round-ups in both 2025 and 2026, and it has also covered lead investor Armilar separately, including its Fund IV announcement and its role in Trendtracker’s €5.9 million Series A
“We’re building the platform that will define the next decade of the marketing industry,” adds DOJO AI co-founder and co-CEO Antonio Alegria.
“We built DOJO to be the system that teams have never had. One that watches every signal in real time, learns from every outcome, and gets sharper with every decision. At its core is a knowledge graph that compounds intelligence with every interaction, and AI agents that don’t just analyse but act. This funding drives that flywheel further, pushing new levels of autonomy, accuracy, and intelligence so our customers can achieve outcomes that simply weren’t possible before.”
Founded in 2024, DOJO AI is the product of two careers converging to solve the same challenge. Garrido spent 15 years leading marketing at global brands including Coca-Cola and Sky, where he experienced firsthand how fragmented tools left teams drowning in data but starved for intelligence. Alegria shaped the AI and data architecture at Feedzai and OutSystems, two Armilar-backed unicorns, building the core intelligence platforms that powered both companies to scale.
The platform watches paid and organic campaigns around the clock, audits SEO and Answer Engine Optimisation visibility continuously, generates brand-aligned content, and feeds every outcome back into the DOJO Graph – a compounding intelligence layer that makes intelligent, real-time decisions.
The DOJO Graph constructs a living digital twin of each customer’s marketing operation and competitive landscape, and its specialised AI agents work cross-functionally to deepen intelligence with every decision and power autonomous workflows across the full stack.
“DOJO AI’s approach to marketing technology is transformative. With founders that combine a deep domain knowledge and field experience in this space with some of the best talent to build the technology from first principles, we’re confident in their vision and proud to partner with them as they expand a platform that is redefining how companies turn marketing data into actionable decisions,” says Pedro Ribeiro Santos, Managing Partner at Armilar.
Since launch, DOJO AI says they have grown at 20% month-on-month, building a customer base of over 100 brands primarily in the U.S. and U.K. Its roster includes CoinDesk, PensionBee, Morningstar, Employment Hero, Amplemarket, Broadvoice, CovertSwarm, FreshTri, and Refine Labs.
Customers have reported a 40% reduction in customer acquisition costs, campaign launches 10x faster than before, and a 200% improvement in marketing performance efficiency, without adding headcount.
With today’s investment, the company will strengthen its multi-agent AI capabilities to autonomously handle more complex use cases and bolster its continuous learning infrastructure that compounds with every interaction.
DOJO AI will also double down on bringing access to the U.S. market, where demand is growing fast.
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