Lego is running an exclusive Valentines Day event for adults — how to get a free Lego Blooming Heart

Feb 10, 2026 - 13:00
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Lego is running an exclusive Valentines Day event for adults — how to get a free Lego Blooming Heart
Lego Blooming Heart model

BEST LEGO DEAL: Lego is running free Blooming Heart make and take events from 5-7 p.m. on Feb. 13. This activity is intended for adults and is for LEGO Insiders only (it's free to sign up).


Lego regularly runs make and take events that cause quite a stir in the brick-building community. What are make and take events, we hear you ask. These free giveaways provde an opportunity for participants to head to their nearest participating store, build a money-can't-buy model, and take it home with them for free. It's that simple.

The latest make and take event is a little different from what we're used to, but that's not a bad thing.

Lego is celebrating Valentine's Day this year by running Blooming Heart make and take events at participating stores (5-7 p.m. on Feb. 13). Unlike the majority of these events, this free giveaway is recommended for adults and is exclusive to Lego Insiders. Not already a member? Don't worry, because it's free to sign up and only one Lego Insiders account per household is required. Check participating stores here.

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These beautiful Lego Blooming Heart models are available on a first come first serve basis, at participating locations, while supplies last. You're limited to one Lego Blooming Heart build per guest, so you can't turn up and stock up. This model is not available for purchase, so there's always a lot of demand for these exclusive items.

We can't think of a better way to kickstart this Valentine's Day weekend, whether you are looking for an activity to do as a couple or you want something fun to do solo.