Is Women’s Cricket Entering Its Golden Era?
The India vs. Pakistan Women’s ODI World Cup battle of October 5 has rewritten the digital books of record in the history of cricket. With a staggering 28.4 million digital reach and 1.87 billion overall minutes viewed, it is the most-viewed women’s international match in history—another first in the history of women’s cricket worldwide.
According to the International Cricket Council (icc), the first half of the league stage alone has recorded unprecedented viewership on television and the internet. The initial 11 games, and the ones in which India took part, such as the contests against Pakistan, Sri Lanka, and South Africa, had 72 million viewers, an incredible 166 percent increase over the last version.
Professionals indicate that such an upturn is a significant indication that women cricket has multifolded the fact that women have stepped beyond the realm of a niche pastime to mainstream sports entertainment. The huge fan base of cricket in India and the extreme sub continental competition between India and Pakistan has only strengthened this impetus.
What is also notable is the time spent in engagement – total watch-time has dramatically increased to 7 billion minutes, twelve times more than in the 2022 version. The India vs Australia game on October 12 helped further solidify the growth with 4.8 million maximum concurrent viewers, the greatest ever recorded in women’s cricket.
With stadiums being packed to watch India and Sri Lanka play, and with an online audience growing on both continents, this World Cup is not only shattering records it is helping to redefine the perceptions.
Women cricket is no longer a by word. It is fun, it is feeling, and it is money – all in a single potent mess.
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