How to watch the Samsung 'First Look' CES 2026 presentation
Are you ready for CES 2026? While the show floor doesn't open until Tuesday, things are effectively kicking off this evening with the first big press event of the show. Samsung is taking the stage to set the agenda for the new year and share an overview of its latest and greatest advances.
Instead of its longtime midday Monday press conference, the Korean giant will take the lead of the show with a Sunday night presentation. Over the past few weeks, Samsung has been dropping press releases left and right, so we know at least some of what to expect in Vegas this year. Of course, we're holding out hope that we get to hear an update on the Ballie robot — a star of previous CES presentations that ostensibly missed its previously promised 2025 release date.
How to watch Samsung's "The First Look" presentation at CES 2026
The event will stream live from the Wynn Hotel in Las Vegas tonight — Sunday, January 4 at 10PM ET (7PM PT). There are several ways to tune in: you can watch via Samsung Electronic' official YouTube channel (which we've embedded below), Samsung Newsroom or via Samsung TV Plus.
Engadget is on-site at the event, and we'll be running a Samsung CES 2026 liveblog as well. Tune in for real-time updates and commentary.
What to expect from Samsung at CES 2026
Keynote speaker TM Roh, the CEO of Samsung's Device eXperience (DX) Division, will discuss the company's plans for the new year and beyond, which will (of course) include "new AI-driven customer experiences," the company said in a press release. In addition, we'll hear from the President and Head of the Visual Display Business, SW Yong and Executive Vice President and Head of Digital Appliances Business, Cheolgi Kim. Those two will "share their respective business directions for the upcoming year."
But if you're looking for more specifics, Samsung has been following its "Advent calendar" approach to early CES announcements, with new press releases dropping nearly every day in late December and early January. So far, we know that — like competitors LG and Hisense — the company will be offering details on a line of micro RGB TVs (replete with confirmed screen sizes of 55 to 115 inches). Also confirmed: a full line of appliances infused with what Samsung calls Bespoke AI. Samsung will also display its two newest speakers, Music Studio 5 and 7, at CES this year. Additionally, it'll debut its latest Freestyle+ portable projector.
Just before the holidays, Samsung also unveiled a slew of new gaming monitors, but most impressive is the Odyssey gaming monitor. It boasts a 32-inch 6K screen and has glasses-free 3D. It's likely we could see this at CES, along with other models like the 27-inch Odyssey G6 and the Odyssey G8 models.
It's possible that Samsung will share even more early CES announcements in the hours preceding its presentation. If that happens, we'll add them here!
Update, January 4 2026, 11:15AM ET: This story has been updated to include the embedded YouTube viewer for the Samsung event.
Update, January 4 2026, 7:25PM ET: This story has been updated to include a link to the Engadget liveblog of this event.
This article originally appeared on Engadget at https://www.engadget.com/mobile/how-to-watch-the-samsung-first-look-ces-2026-presentation-190027420.html?src=rss
