How nShift Plans to Use AI to Rewire the Digital Commerce Supply Chain

nShift today announced that its delivery platform is ready for the next generation of e-commerce – built on mature, trusted, API-first infrastructure designed to safely support AI-driven use cases at scale.

“Artificial intelligence is becoming a core part of how modern e-commerce operates. As AI transitions from pilot projects to production environments, businesses are prioritizing stability, scale and trust over experimental features,” said Mattias Gredenhag, Chief Product Officer at nShift. 

“We’ve invested significantly in 2025 to add fundamental agentic AI infrastructure on top of our core delivery platform.  This allows the immediate roll-out of AI-driven capabilities that are now live, as well as facilitating ongoing rapid releases of new AI features.  Enabling agentic commerce is just one aspect of these new capabilities – several other AI capabilities are now live and ready to be shared.”

“This is not just about adding AI as a feature layer,” added Lars Erik Fjørtoft, Chief Technology Officer at nShift. “We’re exposing stable, trusted delivery infrastructure through mature APIs and standardized interfaces – and we will never compromise on stability, control, or customer trust.”

Enabling chat-based e-commerce

As e-commerce increasingly shifts toward conversational AI interfaces, discovery, comparison, purchase, delivery updates, and returns can now occur entirely within chat-based experiences.

For this to work in practice, conversational systems must reliably access delivery capabilities in real time. They require structured delivery options, accurate promises, shipment visibility, and returns workflows that can be surfaced, explained, and executed conversationally.

nShift enables retailers to participate in emerging chat-based commerce models – while retaining full control over delivery logic, promises, and post-purchase execution.

Designed for agentic AI

The nShift platform is built for both human and machine interaction. Its APIs expose machine-readable delivery options, promises, shipment status, and returns workflows that can be consumed programmatically – without brittle custom integrations.

These capabilities are fundamental to AI agent interaction. Exposed through standardized interfaces, they can be wrapped in a Model Context Protocol (MCP) layer.  nShift allows AI systems to interact with every stage of the delivery process, while ensuring businesses retain essential validation, constraints, and operational control.

Turning AI potential into trusted execution

As AI systems take on a more active role in e-commerce, trust is increasingly being determined by execution, not intention. nShift provides a dependable delivery foundation that allows AI and agentic systems to operate with confidence – grounded in proven infrastructure, clear constraints, and predictable outcomes. By combining the flexibility of AI-driven interaction with the stability of a mature delivery platform, nShift ensures that innovation in e-commerce can scale safely and reliably, without compromising customer trust.