F1 and NHL backers fuel Track Titan’s gaming-to-motorsport vision with €4.4 million

London-based Track Titan, the AI-powered “Strava for motorsport”, has raised a €4.4 million ($5 million) Seed round in order to expand its AI coaching platform, deepen product capabilities, and grow its global community of sim-racers and real-world drivers.

The round was co-led by Partech and Game Changers Ventures, the fund led by Alpine F1 co-owner Roger Ehrenberg. They are joined by Colton Parayko, Stanley Cup-winning NHL star; Trevoh Chalobah, Chelsea and England footballer; Sequel; On CEO Martin Hoffmann; and Third Bridge Founder Emmanuel Tahar. Existing investor APX, a joint venture by Axel Springer SE and Porsche AG, has also doubled down, having backed the company at pre-Seed.

Max Teichert, founder and CEO at Track Titan said: “Beating your mates on FIFA is nothing like playing a Premier League football match. But racing a virtual Porsche around a digital Silverstone actually requires many of the same skills you need to excel on a real track. I’m living proof that it is possible to make the jump from amateur sim racing to professional driving. Track Titan was inspired by that experience; I wanted to unlock the insights and support available to pro-racers and make them accessible to the 190 million fans who race online and the 90 million drivers who race for fun in real life.”

Track Titan operates in a niche intersection of AI, motorsport, and consumer coaching, making it difficult to provide direct sector comparisons. However, recent analysis indicates that mobility and automotive technologies form one of the continent’s fastest-growing AI verticals, as highlighted in Supporting the EU Apply-AI Strategy, but these investments are largely concentrated in autonomous transport, logistics, and industrial automation rather than consumer performance platforms.

As a result, Track Titan’s Seed round stands out as the only publicly reported 2025 raise within this specific segment, positioning the company as an early mover within a sparsely populated European market.

“Our ambition at Track Titan is to be the Strava for motorsport – a rich community where people can further their passion for racing whilst building a true sense of belonging. Having these investors on board means we can unlock a new level for this technology and what it can deliver for the hundreds of thousands of people who already use it,” adds Teichert.

Track Titan was founded in 2021 by gamer turned pro-racer Max Teichert. After spending years honing his skills online, Max launched a professional racing career after success in the Gran Turismo Academy.

Track Titan was founded to make the elite-level coaching and insights Max had benefited from accessible to gamers and drivers of all abilities – helping them improve their technique and connect with a global community of fellow fans.

The platform already has more than 200,000 users and the company has reportedly seen ten-fold growth in ARR over the last two years.

With a fanbase of over 1 billion people across the world, more than 190 million people playing console and PC-based racing games each month and over 90 million people who hit the race track as a hobby, Track Titan aims to become the digital coach and community for these legions of fans.

Roger Ehrenberg, who is co-owner of Alpine F1 and Managing Partner at Game Changers Ventures, comments: “As the popularity of racing continues to explode globally, Track Titan is uniquely positioned to take advantage of this megatrend through novel technology, multiple paths of distribution and the team’s first-hand experience as gamers and racing enthusiasts.”

Track Titan explains that their AI coach gives racing-game players the granular insights they need to shave crucial seconds off their lap times and outpace their friends on games including EA’s F1 series and iRacing, and in the real world. On average, drivers improve their fastest lap time by more than half a second after their first session with Track Titan.

The company has also partnered with major manufacturers, including MOZA and Fanatec, to integrate their software into the gaming hardware that gives racers a more immersive experience.

The company’s core focus is on empowering “ambitious amateurs” to boost their performance, add new layers to the racing game experience, and enable them to build connections and community across the world.

However, the impact of Track Titan’s AI has also been spotted by professional racing teams – with drivers and coaches at elite level now integrating it into their off-track training.

Romain Lavault, General Partner at Partech, says: “What Max and his team have accomplished in such a short time in terms of traction and monetisation tells a lot about the market appetite, their ability to scale and their incredible expertise in the space. For the first time, AI is able to deliver personalized insights in real time like a pro-level coach sitting in the passenger seat of millions of aspiring racers. Track Titan is on its way to make this a gold standard embedded in gaming hardware or on the dashboard of any modern sports car.”