Europeans on TikTok: 20 voices reshaping how we learn about business

Jul 7, 2025 - 17:00

Not long ago, we published The Business Side of TikTok, a curated list of 10 creators using the platform to share insights on startups, investing, and entrepreneurship. The response was clear: TikTok isn’t just for entertainment, it’s become a learning hub for builders and business minds alike.

This time, we wanted to zoom in on Europe. While the global stage is filled with well-known voices like Gary Vee or Codie Sanchez, there’s a growing wave of European founders, operators, and investors sharing practical, relevant advice in short-form video. Whether it’s fundraising tips, product growth tactics, or no-fluff breakdowns of market trends, these creators are using TikTok to open up the black box of entrepreneurship.

So, who are the top European TikTok creators sharing real business insights right now? From London to Madrid and Amsterdam to Berlin, here are 20 TikTok accounts worth following if you’re building in Europe or just want sharper business content in your feed.

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20VC: The popular venture capital podcast hosted by Harry Stebbings now lives on TikTok, where clips offer sharp takes on startup growth, founder psychology, and investment insights. Perfect for anyone navigating fundraising or curious about how top-tier investors think.

AudaCity Capital: A proprietary trading firm with a growing TikTok presence, AudaCity Capital shares explainers on trading strategy, risk management, and how to get started in the financial markets. Their bite-sized content is geared towards aspiring traders and finance-curious professionals.

Ben Francis: Founder of Gymshark, Ben documents the journey of scaling a global fitness brand. His videos offer a rare behind-the-scenes look at leadership, culture, and long-term brand building, all with the calm clarity of someone who’s been in the trenches.

Business of Sport: From F1 revenue models to football club finances, this account dives deep into the numbers behind professional sports. Great for founders in the SportsTech space or anyone interested in how athletes and teams monetise influence.

Carsten Maschmeyer: German entrepreneur and investor Carsten Maschmeyer uses TikTok to share insights on startup investing, innovation trends, and personal development. His no-nonsense style makes complex topics easy to digest for founders and future founders.

Connect with Growth: A growth advisor and marketer, Martijn Douw, shares marketing tactics, SaaS growth tips, and funnel insights. His clips often centre around acquisition, CRO, and scaling strategies ideal for startup operators.

Conor Neill: A professor at IESE Business School and expert in communication and leadership, Conor turns timeless business lessons into memorable, metaphor-driven TikToks. His content often blends philosophy, emotional intelligence, and startup strategy.

David Macías AI: Focused on AI tools for productivity, David’s content bridges the gap between new technologies and real-world use. His tutorials are founder-friendly and show how to automate, streamline, and save time using the latest tech.

Dinushi Product Manager: Dinushi offers frameworks, templates, and insights for product managers and startup teams. Her tone is empowering, and her videos often tackle the “how” of product development, growth loops, and team communication.

Eugenio Oller: Founder of Emprende Aprendiendo and Area Academy, Eugenio shares entrepreneurial advice, branding tips, and motivational content. His delivery style combines energy with clarity, appealing to young founders across Europe.

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Frank Thelen: Tech investor and entrepreneur Frank Thelen talks about innovation, startup strategy, and Germany’s role in the future of tech. His TikToks break down big ideas from AI to cleantech into practical founder insights.

Guillaume Moubeche: CEO of Lemlist, Guillaume shares tactical tips on growing a profitable SaaS company. From email automation to B2B marketing hacks, his content is gold for any founder looking to scale efficiently.

Iman Gadzhi: Co-owner of Whop and founder of multiple businesses, Iman’s content blends mindset coaching with startup know-how. His style is fast-paced, ambitious, and focused on helping people take ownership of their financial futures.

Jack Parsons: Founder of The Youth Group and Duvet Flip, Jack shares Gen Z-focused career and business tips. His upbeat content is full of practical advice, especially for young people navigating the job market or startup world.

Korosh Farazad: Investor and entrepreneur, Korosh Farazad blends financial literacy, motivational advice, and global investing insight. His tone is polished and professional, geared toward high-growth entrepreneurs and first-time investors alike.

Marco Montemagno: Tech entrepreneur and media personality Marco Montemagno shares daily thoughts on tech, AI, digital media, and entrepreneurship. His style is fast-talking and sharp, mixing commentary with tactical insights.

Steven Mellor: Former professional athlete turned business coach, Steven creates high-energy TikToks on leadership, mindset, and performance. He blends sports psychology with entrepreneurial lessons, making his advice widely applicable.

Trade Republic: Berlin-based investing platform publishes finance explainers, market updates, and long-term investing guides. Their TikToks are slick and informative, targeting both beginner investors and tech-savvy savers.

Zoe Peden: VC partner focused on impact investing, Zoe brings a fresh voice to the European investing space. Her content is still growing but already blends personal storytelling with practical insight on early-stage ventures and inclusion.

EU-Startups: Last but not least … us At EU-Startups, we use TikTok to share podcast highlights, event recaps, and startup tips from across the continent. Follow for a mix of founder stories, pitch moments, and what’s trending in Europe’s innovation scene.