Dutch startup Source.ag raises €15.2 million to scale AI software powering 300 greenhouses across 18 countries
Source.ag, the Amsterdam-based developer of AI software for Controlled Environment Agriculture (CEA), today announced the successful close of its Series B funding round, raising €15.2 million.
The investment was led by Astanor, with strategic participation from investors including seed breeder Enza Zaden and grower cooperative Harvest House. This new capital injection brings Source.ag’s total funding to over €52 million in five years.
Rien Kamman, CEO and Co-founder of Source.ag said: “This Series B round confirms the industry’s belief in our vision: food chain innovation requires AI companies to partner closely with the industry. The grower is the core player, the one putting healthy food on supermarket shelves, and we build the solutions they need to excel. Our ambition is to sustainably feed everyone with sufficient fruits and vegetables. This investment confirms the market views us as the definitive AI partner leading the sector into the future.”
Within the European startup landscape, 2025 has so far seen relatively few publicly reported funding rounds in the AI-driven CEA niche.
Among adjacent developments, UK-based SugaROx secured €1.1 million in August 2025 to scale production of its crop-enhancing biostimulants, reflecting parallel innovation in agri-biotech.
EU-Startups also noted in a broader analysis that AgriTech investment in Europe remains substantial, though few rounds have targeted AI platforms for greenhouse management.
EU-Startups has featured Source.ag in previous coverage highlighting its role in advancing sustainable food production through technology. The company appeared in the 2024 feature 10 promising European startups focused on agriculture, which recognised it among the continent’s most innovative AgriTech ventures. Earlier, Source.ag was also mentioned in the Going Green: European GreenTech Overview (February 2023), which referenced its prior €21.7 million raise and positioned it within Europe’s emerging green technology ecosystem.
Hendrik Van Asbroeck, Managing Partner at Astanor, said: “Our objective is to make the food chain more sustainable, and Controlled Environment Agriculture (CEA) is a necessary technology to achieve this. Since our initial investment, Source.ag has demonstrated that AI is key to scalably delivering climate-resilient food production. They’ve successfully transformed AI from a promising theory into an indispensable operational platform for the world’s largest fresh produce growers.”
Founded in 2020 by Rien Kamman (CEO) and Ernst van Bruggen (CCO), Source.ag develops AI software for horticulture, with the mission to help growers provide everyone on earth with sufficient fruits and vegetables in a sustainable and climate-resilient way. By combining digitisation, AI, and plant and cultivation science, Source.ag’s platform offers an integrated product suite enabling precise forecasting, autonomous crop management, and data centralisation.
While much of the tech world focuses on conceptual AI, Source.ag specialises in measurable, applied AI that supports growers daily. Since its founding, the software has been implemented in over 300 greenhouses covering 2,500 hectares across 18 countries. This acreage contributes to the daily supply of tomatoes, bell peppers, and cucumbers for an estimated 40 million people.
CEA is the most efficient solution for managing land and water scarcity, but it is constrained by limitations in human capacity. Source.ag says they overcome this by centralising data and digitising growing knowledge, functioning as an ‘AI co-pilot.’ Among other things, the software enables companies to predict tomato yields with far greater accuracy and fully automate irrigation. This not only boosts production volume but also enhances quality and efficiency across the entire value chain, from grower to consumer.
Jaap Mazereeuw, CEO of Enza Zaden, added: “By collaborating with Source.ag, we integrate a crucial data layer into our seed breeding. Source.ag’s AI strategies, combined with our varieties, minimise risk for the grower and ensure they maximise the potential of our innovative seeds. This is a joint commitment to helping our customers succeed in a rapidly expanding market.”
The funding will accelerate global scaling and product development as Source.ag aims to become the industry leader and expand its AI product suite.
The involvement of seed breeder Enza Zaden and grower cooperative Harvest House highlights the strategic importance of Source.ag’s technology for the entire supply chain.
Jelte van Kammen of Harvest House added: “Our growers experience the value of Source.ag daily, from saving labor time to achieving better forecasting accuracy. That’s why we’ve been working closely with Source.ag for multiple years. We see Source.ag as a strategic partner that equips us to meet our growth targets and secure the competitive data advantage the evolving market demands. It is a direct investment in the sustainability of our cooperative and an efficient fresh produce chain.”
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