Dutch AI marketing company Aizy secures €2 million, reaching €22 million valuation less than a year after launch

Aizy, a Breda-based AI-powered performance marketing platform for small and mid-sized businesses, has secured €2 million in additional funding to expand within the Netherlands and international markets.

The round was founder Stefan Nuijten, alongside existing investors Michiel Mol, Joost van der Klooster, and Gijs Nagel. This follow-on investment comes just months after the company raised €1.5 million in August. According to the company, this brings its valuation to €22 million, less than a year after launch.

Founder Stefan Nuijten said, “Performance marketing is moving away from manual campaign management toward scalable, AI-driven systems. Our mission is to fundamentally redesign the economics of performance marketing. The early results show that this model works, and we’re just getting started. In 2026, we plan to expand and make AI-driven performance accessible to many more businesses and agencies.”

Founded in 2024 by entrepreneur Stefan Nuijten, Aizy is an AI-powered performance marketing platform that helps small and mid-sized businesses optimise Google and Meta advertising through data-driven automation and expert support. 

According to the company, its platform connects directly to Google and Meta advertising accounts and uses AI-driven optimisation to continuously improve budget allocation, campaign performance, and conversion outcomes. 

Aizy notes that traditional performance marketing agencies continue to rely heavily on manual optimisation and billable-hour models. The Dutch startup claims to be challenging that approach by introducing scalable, AI-powered automation that increases efficiency, reduces human error, and structurally improves return on ad spend. By making its technology available to agencies, Aizy enables partners to serve more clients with greater profitability and more predictable outcomes.

The company reports that in its first year, it reached €2 million in ARR (annual recurring revenue) and built a client base of more than 150 organisations across retail, e-commerce, and automotive. It currently employs 25 people. 

“What stood out to us was not just the revenue growth, but the team’s execution speed and clarity of vision. The traction they’ve achieved in under a year is exceptional; only 3% percent of SaaS companies reach €1 million ARR in their first year. Reaching €2 million in ARR within the first year places Aizy among a very small group,” said Michiel Mol, co-founder and investor at Aizy. 

In 2026, apart from international expansion, Aizy aims to focus on controlled scaling, expanding internal product and engineering capacity, demonstrable performance, and sustainable client results, both for direct clients and through agency partners. Meta

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