Copenhagen-based GetWhy raises additional €17 million for their market research platform

GetWhy, a Danish startup innovating consumer insights through generative AI, has raised an additional €17 million in funding to expand their market lead, and increases the previously announced Series A round – making this one of Denmark’s largest Series A financings.

The funding was led by PeakSpan Capital and Arbejdernes Landsbank.

”Traditional market research is broken. It’s slow, it’s expensive, and, most importantly, it’s disconnected from how modern enterprises build products and connect with their customers. This disconnect gives us a unique opportunity to redefine the entire insights industry, ” says Casper Henningsen, Co-founder and CEO of GetWhy, and adds: “This increased investment from PeakSpan Capital underscores how rapidly the field of consumer research is evolving and gives GetWhy the fuel to accelerate our mission and cement our leadership position globally. We see a clear opportunity to lead the enterprise market and drive AI-fueled transformation for a vast universe of global brands.”

Founded in 2011, GetWhy is a global consumer research technology company. Using generative AI, GetWhy aims to help enterprises carry out market studies and extract insights from video-based interviews.

GetWhy launched its AI platform in 2022. Over the past few years, the company has experienced notable growth and now partners with several global business-to-consumer companies. Its client list includes Heineken, Nestlé, The Coca-Cola Company, Adidas, MARS, eBay and Unilever.

Their aim is to become the standard in AI-driven consumer insights – a segment that has been assessed to bring in €119 billion in revenue, as per data provided by GetWhy.

”We see a tremendous potential in the market for AI-driven consumer insights, which we believe will fundamentally transform how global B2C and B2B brands operate. GetWhy is leading this transformation with their cutting-edge technology and an impressive track record of delivering results for customers of all sizes, especially enterprise. PeakSpan Capital is privileged to be GetWhy’s partner and was energised to expand our investment to enable this world-class team to continue to deliver value for leading brand s around the world,” says Phil Dur, Co-founder and Managing Partner at PeakSpan Capital.

Operating at the intersection of AI and market research, GetWhy leverages proprietary AI models to conduct and analyse qualitative studies for consumer brands at unprecedented speed.

“We have spent the past decade pioneering how Agentic AI and human empathy will shape the future of how enterprises can feel and understand their customers again. AI is not here to replace jobs, but to remove limitations, and that enables our customers to operate at unprecedented speed. They’re producing video interviews faster than surveys, running multiple studies simultaneously across markets , and putting real customer voices at the center of every decision. This isn’t just incremental change – it’s ​the transformation of an en tire industry. And we’re just getting started,” added Henningsen.

For eBay, the ability to quickly gather and act on consumer feedback with GetWhy has made a significant impact.

”We can provide consumer feedback, watch-outs and red flags within 48 hours. For instance, with GetWhy, we are able to bring the consumer voice into the meeting room in less than three days – some thing that wouldn’t have been possible before,” says Christine Moeller, AI Transformation Lead at eBay.

As part of its growth strategy, GetWhy will open a U.S. office in 2025 to strengthen its foothold in the world’s largest consumer market.

“It’s crucial for GetWhy to establish a presence in the U.S., and I’m very pleased that we’re now able to open an office there. Some 60 % of our revenue comes from the U.S., so this is a natural and necessary step for us to get closer to our current and potential American customers and solidify our position as a market leader driving the industry forward,” said Henningsen.

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