Belgium’s Move To Happiness secures €1 million to scale AI platform linking wellbeing and organisational performance
Antwerp-based HRTech company Move To Happiness has completed a €1 million funding round to accelerate the development of its Human Performance platform – an AI-driven infrastructure that helps organisations structurally link human functioning, such as focus, energy, recovery and mental sharpness, to productivity and business results.
Today’s investment will be used to further refine the AI infrastructure, improve early detection of performance risks, and scale the model across organisations.
“Wellbeing is still too often approached as care or compensation,” says Kenneth Van Daele, CEO and co-founder of Move To Happiness. “But at its core, this is about how people function in complex, high-pressure environments. Their energy, focus, recovery and decision-making capacity now directly determine the performance of teams and organisations.”
In a broader European HRTech funding context, Move To Happiness’ round sits alongside a series of larger 2025–2026 investments focused on AI-enabled people and performance management platforms.
In January 2025, London-based Zelt raised €5.7 million to expand its all-in-one human capital management platform and scale internationally. This was followed in May 2025 by Milan-based Skillvue, which secured €5.5 million to further develop its AI-driven skills intelligence platform supporting skills-based hiring and workforce development.
In Spain, Madrid-based Orbio reported more than €6.4 million in funding to accelerate the rollout of its AI-native HR system, while Valencia-based Sesame secured access to up to €50 million in an equity-free growth instrument to support international expansion of its talent management software.
Taken together, these announcements point to more than €67 million moving into adjacent HRTech segments over the past two years.
Within this landscape, Move To Happiness’ raise is smaller in absolute terms but aligns with a wider shift towards data-driven approaches that link employee functioning, wellbeing and productivity to organisational outcomes.
Founded in 2021, Move To Happiness looks to translate wellbeing into measurable human performance. Through an AI-driven platform, the company supports employees with personalised guidance at scale, while enabling organisations to understand the impact of energy, focus and recovery on performance and retention.
According to figures provided to EU-Startups, traditional wellbeing initiatives typically achieve 20 to 40% engagement, while Move To Happiness sees 65 to 90% active participation among its clients.
The platform is currently used by organisations such as Accenture and VGD.
The company details that while organisations are investing more than ever in wellbeing; burn-outs, mental fatigue and productivity loss continue to rise.
According to Kenneth, the issue is not a lack of good intentions, but a lack of structure. Many wellbeing initiatives remain disconnected from daily work reality, insufficiently account for individual differences, and rarely make the link to performance explicit. The result is high activity, but limited leverage.
Move To Happiness’ platform combines objective data, such as sleep, stress, HRV and energy levels from wearables, with personality and behavioural profiles and evidence-based behavioural science models.
These insights are translated into personalised guidance through specialised AI coaches focused on sleep, mental load, energy management and behavioural choices.
The company says that what sets them apart is that individual coaching is connected to anonymised organisational insights. Companies gain visibility into patterns that influence performance: where energy is structurally lost, where recovery is under pressure, which roles are disproportionately strained, and which signals often precede drop-out or burnout.
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