ALL THINGS raises €4.1 million after chef Thomas Straker’s viral butter series sparked a dairy brand

ALL THINGS, the UK-based dairy brand, has secured €4.1 million (£3.6 million) investment led by The Equity Studio, alongside Access Industries and Active Partners.

Founded by investor Anna Sweeting, The Equity Studio is a specialist investment firm focused on partnering with high-growth consumer brands across wellness, beauty and conscious living. 

“We created ALL THINGS to inspire people to elevate their everyday cooking with the highest quality British ingredients. These are the products we use in our own restaurant kitchens every day, so it is incredibly exciting to bring that same quality to supermarket shelves,” said Thomas Straker, co-founder of ALL THINGS.

ALL THINGS is a British dairy brand founded by chef Thomas Straker and Toby Hopkinson. Launched in 2023 as All Things Butter, the brand originated from Straker’s viral social series, which has amassed over 1 billion views and more than 5 million followers.

ALL THINGS BUTTER, the brand has expanded beyond butter into new formats and categories. Now operating under the name ALL THINGS, the company states that its newly launched cottage cheese range has rapidly become a market leader, surpassing well-established competitors that have been around for decades within only three months.

The brand states that it has connected well with a younger, food-loving audience, with over 50% of its cottage cheese buyers under 45, outpacing the traditional dairy category. 

Anna Sweeting, founder of The Equity Studio, commented, “Dairy is a structurally large category that hasn’t evolved with the consumer. Thomas, Toby and the team aren’t creating a niche brand – they’re redefining everyday behaviour, turning daily essentials into cultural signals, built through social, community and lifestyle from day one. That’s when real enterprise value is built.”

ALL THINGS has listings across major grocers and convenience stores, a quickly expanding store presence nationwide, and an upcoming launch at Tesco, the UK’s largest supermarket. It has distribution in over 2,500 stores, including Sainsbury’s, Waitrose, Morrisons, Booths, Ocado, Co-op, Planet Organic and Zapp. The brand sold 250 tonnes of butter in the past year.

Internationally, the brand has launched in the Middle East and is preparing for further global expansion this September with the launch of a national US retailer. Thomas Straker also operates Straker’s Restaurant and ACRE in London, with a New York opening planned for 2026.

Meanwhile, the company is broadening its product range beyond butter and cottage cheese, supported by a strong new product development pipeline in related segments. ALL THINGS intends to use part of the funds from this raise to invest in its supply chain and farming partners. This move represents the initial phase of its vertical integration plan, aimed at boosting cottage cheese production and expanding into other dairy categories.

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