60+ Black Friday Target deals: Save up to 50% on Sony, Keurig, and Lego
Target's official Black Friday sale is now in full swing. While the retailer has been running deals since early November, today is when we see the biggest price drops across the site, with many items chilling at their deepest discount yet.
We've been tracking Target Black Friday 2025 all month, and the key shopping tip remains the same: If you see a high-ticket item at a good price, don't wait to buy it. We've already witnessed several early steals bump back to full price, and many high-demand items are selling out now that we're in the final stretch. This is a testament to how sought-after so many of these Target deals are.
You'll find savings near 50% off (sometimes more!) on all your favorite brands, including Bose, Samsung, Garmin, Keurig, Apple, and TCL. The retailer has dropped its final wave of deals today, and they will run through Cyber Weekend (ending Nov. 29), with Target Circle 360 members getting special early access to select deals.
If you're eager to get your Christmas shopping done early, here are the best Black Friday deals live at Target right now. Want more options? We're live tracking all of the best Black Friday deals across the internet from Amazon, Walmart, Best Buy, and more.
Best Target headphone deal
Why we like it
Sony's newest flagship headphones have dropped below $400 for Black Friday, making them the same price as the older XM5 pair when they're at full price. Compared to the XM5, the XM6 have better audio quality and support for LDAC high-resolution audio, plus the impeccable active noise cancellation that we always expect from Sony. The new pair can also fold up, making them significantly easier to take on the go or pack in a bag.
Read our full review of the Sony WH-1000XM6 headphones.
More headphone deals at Target
$359.99 Save $160
Best TV deal
Why we like it
When you think of Black Friday, you think of folks busting down doors and elbowing each other en route to the TV section. This QLED TV is definitely worth a brawl, but maybe just order it online instead. This 55-inch TCL QLED TV is easily one of the cheapest QLEDs of its size you'll see this Black Friday, and it will be noticeably brighter than your current regular LED TV — especially when watching sports in the daylight.
More Target Black Friday TV deals
$1,199.99 Save $300
$1,399.99 Save $203
Target Black Friday deals on streaming devices
Best tablet deal
Why we like it
Target's best tablet deal is on one of Amazon's beloved Fire tablets. You can snag the 10-inch Fire HD for $69.99 — with that massive 50% discount, you could buy three Fire tablets for less than the price of this season's cheapest iPad deal.
More Target Black Friday deals on tablets
Best speaker deals
Why we like it
Our favorite Bluetooth speaker is the JBL Charge 6. This portable, phone-charging speaker offers big, powerful, and portable sound. It has long battery life, impressive clarity, and can even be paired with other JBL speakers with Auracast. Our testers have also found that JBL speakers offer sound just as good, and often much better, than more expensive speakers from brands like Sonos and Bose.
More speaker deals
$269.99 Save $70
Best smartwatch and fitness tracker deal
Why we like it
Getting ready for a marathon? If you want to maximize your training, then a smartwatch or fitness tracker can help you out. Garmin makes some of our favorite devices if you want a smartwatch and fitness tracker in one, working with both Android and Apple devices. For $149.99, the Venu Sq 2 packs a punch.
More smartwatch and fitness tracker deals
Best kitchen deal
Why we like it
Air fryers have earned their place as a kitchen essential in recent years. They're less of a hassle than the oven and get food hot and crispy fast. The PowerXL Vortex Pro Air Fryer has an 8.4-quart basket and comes with nine presets on an LED touchscreen. It first went on sale at Target for $59.99 the week before Black Friday, and has dropped an extra $10 to bring the total savings to almost 60% off.
More kitchen deals
Best gaming deal
Why we like it
We're taking any PS5 deal we find this week — who knows how long this coveted console will even be in stock? The PS5 Digital Slim is on sale for $399.99 at Target, matching the $100 discount at Walmart and Best Buy. Opting for the digital game version over the disc version saves you $50.
More gaming deals
Best toys and Lego deals
It wouldn't be the holiday gifting season without deals on the year's most hyped toys. Target's best toy deals include up to 50% off board games and puzzles, remote control toys, playsets and dollhouses, and Disney toys, plus BOGO 50% off Marvel, Our Generation, Hot Wheels, and more.
Target also has an excellent selection of Legos on sale for kids and adults alike. Save up to 30% on Lego sets, including the Target exclusive Lego Botanicals Mini Orchid and Lucky Bamboo duo set, x invisible hand, and Lego advent calendars.
Lego deals
Target gift card sale
Why we like it
Not sure what to get a certain person this year? Trust us — in this economy, they'll appreciate a gift card to use on whatever they want over an item that's a complete guess. Target is offering 15% off select gifts from merchants like Uber Eats, Xbox, and Red Robin, as well as 20% off Fandango and GolfNow gift cards. If you buy a $100 Apple or Cheesecake Factory gift card, you'll get a $15 Target gift card for free.
